How to Stop Subscribers From Ghosting & Get Them Hooked Again

So, you had subscribers, but now they’ve ghosted? Left you on read? Yeah, we get it—it stings. But here’s the thing: they’re not gone forever. A well-crafted multi-channel strategy can bring them back, and not just for a casual visit—but to stay.

Gen Z and Millennials are pros at ignoring brands that feel irrelevant or spammy. So, if you want to win them back, you gotta speak their language, slide into their inbox (without being creepy), and make them feel like VIPs. Let’s talk about how to reignite that spark with your lapsed users using smart CRM messaging.

1. Find Out WHY They Left (Before You Even Text)

Before you send that “Hey, we miss you” message, ask yourself: Why did they dip in the first place?

• Too many emails?
• The offer wasn’t relevant anymore?
• They found a cooler brand? (Ouch, but hey, it happens.)

Solution: Use behavior tracking in your CRM. If they haven’t opened your messages in months, they’re probably over it. But if they still peek at your website or add things to their cart? They’re just playing hard to get—and you can work with that.

2. Slide into Their Inbox (the Right Way) ??

Your re-engagement email or WhatsApp message needs to be interesting. If your subject line is just “We miss you,” that’s not gonna cut it. Instead, try:

• "You’ve been missing out… Big time!"
• "Hey [First Name], we owe you one! ??" (Hint: Include a discount)
• "Last chance! Your special offer expires soon."

Make your message personal, fun, and a little FOMO-inducing.

3. Hit Them Where They Hang Out ??

Gen Z and Millennials? They’re not just on email. Use CRM Messaging to re-engage across multiple channels:

• WhatsApp & SMS – Quick, personal, and hard to ignore.
• Instagram & Facebook DMs – Because social is where they live.
• Push Notifications – A little nudge never hurts.

Meet your subscribers where they’re most likely to respond.

4. Make It Worth Their While ??

People love free stuff. Offer something irresistible:

• Exclusive discounts (limited-time FOMO!)
• VIP early access to a sale or new product
• Freebies or bonus content

?? “We see you, [First Name]. Here’s 15% off because, well, we missed you. No pressure, but this expires in 24 hours. ??”

A little incentive goes a long way in bringing people back.

5. Automate and Optimize ??

Don’t manually chase every lapsed subscriber. Let your CRM handle it! Set up an automated workflow that:

1. Sends a re-engagement email after 30 days of inactivity.
2. Follows up with a WhatsApp message after 3 days.
3. Triggers a final SMS reminder with an offer.

If they still don’t engage, it might be time to remove them from your list and keep your CRM clean.

6. Test, Track, Tweak ??

Not every re-engagement strategy will work the same for every audience. A/B test different messages, subject lines, and offers to see what brings people back. Use your CRM analytics to track:

• Open rates
• Click-through rates
• Conversions from re-engagement campaigns

Adjust your strategy based on what works best.

7. Make It Ridiculously Easy to Come Back

Nobody’s re-subscribing if they have to jump through a million hoops. Simplify it.

?? One-click opt-in

?? Pre-filled details

?? “Tap to come back” buttons in WhatsApp & SMS

? Bonus points if you add an interactive element, like a “Pick your next deal” survey or a “Swipe up to reactivate” Instagram story.

Final Thoughts: Don’t Be Afraid to Let Go ??

Sometimes, subscribers just move on—and that’s okay. If someone hasn’t engaged in months despite multiple attempts, it’s best to part ways. Keeping inactive contacts in your CRM messes with your deliverability rates and engagement metrics.

But for those who are willing to come back, a solid CRM messaging strategy can turn them into even more loyal customers than before. So go ahead—shoot your shot! ?? Book your demo