How to Stop Losing Your Customers

One of the most frustrating pain points for customers is dealing with businesses that are paranoid of customers taking advantage of them. This leads to a significant amount of time spent by companies creating and enforcing policy versus creating positive customer experiences. I often ask, “Why do so many companies’ agreements and policies sound so angry?” You should be friendly to your customer in every way you communicate with them.

Negative Cues

Your customers experience your brand in so many different ways. It is not only the interactions with your employees, but it’s all the messages being sent to your customers in countless ways. It is imperative you take a step back and review any negative cues that are making your business appear less than world-class.

Negative cues are everywhere! They are messages that businesses create that have negative language, that warn or even threaten customers.

My Favorite All Time Negative Cues

Here are some of my favorite negative signs. These are real photos of signage companies have placed in their businesses. Let me know which one you feel is the worst one and please send me any you may come across.

Build your company’s Customer experience as if no Customer has bad intentions.

*Related – Do You Have Negative Cues That You Are Not Aware Of?