How to Stop Getting Ignored by Prospects
David Hamilton
Finance, Marketing, and Sales Development | Fractional CFO and M&A advisor | Marketing Agency Founder | MBA
After you've been ignored so many times, you might start to wonder, "does LinkedIn really work for lead generation?" The answer is yes. Getting results on LinkedIn requires social selling.
Social selling is the approach to sales that builds a relationship with prospects BEFORE hitting them with the direct sale.?
We’ve worked with multiple leaders across a wide range of industries, and social selling seems to be the approach that most people appreciate.?
We often send messages that acknowledge something both people have in common, like a mutual connection or something industry related. Oppilo messages that mention a commonality have a ~50% higher response rate.
Try it out and see the difference!?
Oppilo Marketing is digital marketing agency focused on lead generation for B2B software and service companies. Oppilo has helped business coaches, managed service providers, SaaS business development professionals and others create personalized lead generation funnels and effective sales development strategies. If you need help building an effective strategy on LinkedIn, click here.