How to Stop Burning Cash on Cruddy Google Ads

Let’s be real—Google Ads can make you feel like a marketing genius one minute and a clueless newbie the next. If you've been pouring money into campaigns, crossing your fingers, and praying something sticks, you're not alone. But guess what? There’s a framework to fix it:

"No more guesswork, or wasting cash on clicks that don’t convert."

Especially in the health and wellness game—where everyone’s promising the next miracle cure—standing out means mastering a few key moves most businesses totally overlook.

Know Your Audience (Or Keep Setting Money on Fire)

Let’s cut the fluff. If you don’t know who you’re talking to, your ads are about as effective as spraying shaving cream on a car fire. No matter your business model - your audience has very specific needs, pain points, and motivations. If you can’t speak directly to those, someone else will—guaranteed.

How do you fix this?

• Get specific.?Are you talking to stressed-out yoga junkies, clean-eating fanatics, or people on their fifth attempt at getting fit? Nail down exactly who you're targeting.

• Research their pain points.?What keeps them up at night? Why do they need your product or service? Dig deep.

• Speak their language.?When you understand them, they’ll feel it—and they’ll listen. It's pretty magnificent really when it clicks.

Keyword Strategy: No More Guessing Games

You've heard it before—keywords are everything. But just throwing in broad search terms like “yoga” isn’t going to get you anywhere. You need to go full FBI, get more specific, and be smarter.

Here’s how:

• Long-tail keywords are gold.?Instead of “yoga,” try “yoga for lower back pain” or “mindfulness meditation for anxiety.” These hyper-specific phrases target people ready to act, not just casual bathroom-hogging browsers.

• Spy on your competition.?What keywords are they using that work? Stop guessing and wasting hours that you don't have—go-go-gadget googling and adapt.

• Constantly tweak your list.?Google Ads is not a “set it and forget it” game. Be relentless in refining and improving based on real data.

Your Copy Sucks—Here’s How to Fix It

Most ads fall apart at the copy stage. If your words don’t speak to the person reading them, you’ve already lost. In a market flooded with ginger magic super juices, wellness trends and self-care gurus, your copy needs to punch through the noise like a lemon sorbet in an open wound...

Here’s how to make your copy matter:

• Benefits, not features.?No one cares about your “innovative platform” or “customised meal plans.” They care about results.

• Direct calls to action.?Don’t get cute. Tell them exactly what to do: “Book a free consultation,” “Join our 7-day challenge.” Keep it clear and simple.

• Test it like your life depends on it.?Run multiple versions of your copy and see what hits hardest. Don’t assume you know what works—let data do the talking, walking, eating and driving...

Ad Extensions: No One’s Using This

Most businesses ignore ad extensions, but they’re pretty much a cheat code to making your ads bigger, better, and more clickable (is that a word?). They give people more reasons to engage, and they take up more real estate on the page. Win-win.

Use them like this:

• Sitelinks:?Give people options to click on, like different services or pricing pages. The more, the better.

"The more you tell, the more you sell." - a mad Australian

• Callouts:?Add quick details like “Free delivery” or “24/7 support” to sweeten the deal.

• Location info:?If you’re local, don’t hide it. Make it easy for people to find you, call you, or pop in.

Track Everything (Or Not..Your Choice)

If you’re running ads without tracking conversions—you’re just.. well... just don't...

You need to know exactly what’s working and what’s flopping.

Here’s how to stay on it:

• Set up goals in Google Analytics.?Track your click-through rates, conversions, and cost-per-click like a cocai*e-fuelled hawk.

• Adjust based on data.?No more gut feelings or guesses. Let the numbers lead the way.

• Keep refining.?Again, please remember this -- Google Ads isn’t a “set it and forget it” situation. Keep tweaking for better results, always.

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You've Made It This Far, So Here's A Bonus ??:

5 Secrets to Absolute Google Ads Mastery

Let’s take it a step further—If you truly want to own your niche, monopolise it harder than your Auntie at Christmas, imbued with the power of 15 eggnogs and a can of blue lightning; these five secrets will unlock the path to profitable campaigns without burning through your budget:

1. Use Negative Keywords: Stop wasting money on irrelevant clicks. Filter out the junk terms that don’t matter and focus your budget on the people ready to act.
2. Optimise Your Landing Pages: Your landing page is where the magic happens—or where it falls apart. Make sure it mirrors your ad copy, is mobile-friendly, and doesn’t make people work to find what they want.
3. A/B Testing is Non-Negotiable: Experiment with different headlines, calls to action, even images. The best-performing version will surprise you. Trust the data, not your gut.
4. Track and Adjust: Use your analytics tools religiously. Adjust bids, tweak targeting, and refine your copy based on real-time performance.
5. Stay Agile: Google Ads evolves fast. You’ve got to be ready to pivot—whether that means shifting your strategy, refining your keywords, or rethinking your entire approach.

The Bottom Line: Google Ads Can Work for You

Google Ads can be a goldmine—if you know what you’re doing. With the right strategy, audience knowledge, and some relentless tweaking, the results will speak for themselves.

So, what’s your next move??Keep throwing cash at ads that flop, or apply this framework and watch your ROI soar?

Talk soon, Thomas

P.S.?If you’re ready to stop guessing and start winning with Google Ads, I can help. Let’s chat and create a strategy tailored for you: www.thresults.com/contact-us