How to stop being afraid to sell

If you want to grow your business, grow as an entrepreneur or consultant. Then talking to your client about money shouldn’t be a problem. Still, a lot of entrepreneurs find it difficult to start a conversation about money.

Here is why…

Most entrepreneurs don’t want to become that slippery seller who thinks only about his money or momentary profit. But what if I told you fear is the #1 reason why entrepreneurs fail to raise their prices? I'll give you an example…

Imagine that you are selling your products and services at an incredibly cheap price, on the verge of marginality. And you find yourself in a situation where you must raise your prices.?

But you are afraid to speak about money with your clients, that’s why you won’t ask for more. This results in a shortcoming of money to grow your business and you can’t develop the useful work you do.

"If this resonates with you, remember that you're not alone..."

Because I know a lot of entrepreneurs that bring a lot of value to their customers. But at the very end when they need to sell themselves and ask for money for their services, they fail. Some of them spend 5 free diagnostic sessions with a client until they see that the client just sat on his neck and is not going to pay.

So if you recognize yourself and find it difficult to talk about money and sell expensive. Here are my 3 top tips on how to free yourself from anxiety when you want to raise your prices.

Tip 1. Become a partner instead of a salesperson?

A lot of entrepreneurs are still afraid to lose clients when it comes to asking for money. But if you know your product or service will help your client solve their problems and save them money. Then there is nothing wrong with asking for more money.

Instead of thinking that you have to become a salesperson, try to become a partner. Because you deeply understand the pains and limitations of your client. And you understand which benefits your product provides for your client.?

If you explain how you’ll help the other person achieve their goals. Then it’s fair for you to ask for a payment. The payment is nothing less than a way to say “thank you”.

Here are 3 simple steps on how to transform yourself from a salesperson to a trusted partner:

• Listen more than you speak.
• Speak about them, not you.
• Always explain why you ask for money and show the benefits your client will get.

Tip 2. Digitize the benefit and talk about the outcome.?

Estimate accurately how much your client has to invest in your product. The investment is not just the price of the product, it's about the entire process.

So ask yourself: How much time and energy does it cost for my client to educate him if they've bought my product? Are there other departments involved in the process, for example, the support team, sales team, etc?

The better you can give your client a crystal-clear explanation of what they need to invest and what value they'll receive from their investment. The easier it is for you The better you can explain what value they will receive from their investment and show them how much money they will earn.

It will be easier for you to talk about money because you’ll understand what benefit you bring to the client. Your offer will also become clearer to the client and make it impossible to disagree.

So the easiest way to uplevel what you are earning is to focus on the desired outcome from the prospect. The amount of money the prospect invests in you will be as much as your transformation or desired outcome you deliver to your prospect.

If you can prove that your framework can help your prospect make 100k. Then a 10k investment sounds like a no-brainer.

Tip 3. Sell expensive or don't even start

If the client buys, great, raise the check further. If he does not buy, find out why he refused and refine your product and communications and try again. Because it's better to invest more resources and make a good product to sell for a higher price. Then to take the easy way and try to sell a mediocre product for a low price.

Here is why...

• Your business doesn't need as many customers to grow.
• It defines your customers with your dream clients (ICP) .
• Profit margins can grow if your costs stay the same.

In order to grow your business, you need to be confident in selling what you do. And if you want to grow as an entrepreneur or consultant, you have to sell confidently, big, and expensive. So, the next time you find yourself in a situation where you find it difficult to talk about money. You know what to do.