How Steve Jobs Defined Apple

George Coulter George Coulter

George Coulter

Small Business Owner

发布日期: 2023年12月8日
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When Steve Jobs returned to Apple in 1997, he was charged with righting the then foundering company.

One of his first acts was to clearly define what Apple stood for, it’s core value.

Watch as he explains what he found and how he was changing it:

https://www.youtube.com/watch?v=NiwJ26kc2YE

To this end, he created an ad campaign called “Think Different.”

Watch the ad he narrates:

https://www.youtube.com/watch?v=GEPhLqwKo6g

History tells us he clearly defined what Apple stood for.

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