how StayUncle Created Smart Marketing hack on fools day .

how StayUncle Created Smart Marketing hack on fools day .

Stayuncle is one of the coolest Startups in India, which is quite popular for viral and creative marketing one Such marketing campaigns are "Secure your Funding "-https://yourstory.com/2015/06/stayuncle-story/ which gave instant Quickie :P When they revealed the growth story on how they acquired initial few hundred Users @Sanchit Founder Co-Founder describes viral marketing as any startups Secret Sauce if its perfectly caused with data and insights at the right time, sanchit Clearly Explains its equally important to test your ideas with your personal network before you spend time creating plan to execute .

One recent viral marketing campaign which is created and implemented by Blaze Arizanov on April fools day turned twitter India upside down for 46 hours , Blaze Arizonov is the chief Marketing Uncle of Stay uncle whose ideal gig is to create and tell marketing stories and take StayUncle into new uncharted Territories which doesn't Make say uncle enemy uncle across territories . Blaze Arizonov Pranked every fan of Stay uncle using a fake website called Stay laid which looks like an actual Website which showcases Women with objectified content and once you try to interact with content it clearly explains the story behind designing and making a fake website and its part in human trafficking in India, that's a call for Storytelling and viral marketing through which Stayuncle has observed morethan 50 % growth in social Audience in 46 hours as the campaign has Undefined unique surprise connect with Stayuncle fans


we can clearly observe the kind of traction a social campaign get into action across when its versed and connected with best interests of people with right demographics :P (Wink:P), Sachit explained to Thomson Reuters that campaign idea came when there were 1000's of calls to Stayuncle support number asking for a female along with room, that's when sachit wanted to look into this issue and see how we can educate people about human trafficking.

This isn't the first time stay uncle proved great marketing with no budget. It was never budget which could stop Marketers, Its just about being Crazy and Awesome

To Know more about some crazy uncle marketing by Blaze check this video Stay uncle Campaign -Featured in BBC

Osama Nayyar

Podcast Host @Mera Pehla Crore | Building personal brands through storytelling | Digital Marketing Agency Owner | SEO Expert

6 å¹´
赞
回复
Mehar Sridhar

?? Transforming Digital Landscapes | $300M+ Revenue Impact | eCommerce Innovator | Product Strategist | Driving Customer-Centric Growth in Travel & Beyond ??

6 å¹´

Interesting

赞
回复

要查看或添加评论,请登录

GVS Chaitanya的更多文章

  • Things Marketers Should Stop Doing in 2020

    Things Marketers Should Stop Doing in 2020

    Its once again the start of the year with more predictions, gyaan and everything else you need to know about the things…

    17 条评论
  • Design Thinking in Enterprise companies

    Design Thinking in Enterprise companies

    Design thinking is a much older concept than a buzzword. It all began with the ancient architects, the artists, the…

    1 条评论
  • "How smart sales people close deals amazingly fast "

    "How smart sales people close deals amazingly fast "

    At sayint , we have been learning a lot about sales conversations and how sales conversations happen. "Can i call you…

  • 5 VC Blogs that I read daily before 12Pm.

    5 VC Blogs that I read daily before 12Pm.

    Running a Startup or Working at a Startup getting advise from VC's from can be very valuable Here is the list of my Top…

  • Why 8 hour work day Doesn’t work ?

    Why 8 hour work day Doesn’t work ?

    The 8 hour work day is said to be the most outdated approach in the current scenario, As the Startup Boom is firing…

  • UI and UX are Not same !

    UI and UX are Not same !

    What is the major difference between UI and Ux ?, if you need a short and simple answer , Ux design is all about making…

  • WHY STARBUCKS ALWAYS GETS YOUR NAME WRONG?

    WHY STARBUCKS ALWAYS GETS YOUR NAME WRONG?

    Has it happened with you too? Because it has to a million of people across the world. Starbucks is the largest coffee…

  • Revealing secrets of " How to Sell yourself to an Interviewer "!

    Revealing secrets of " How to Sell yourself to an Interviewer "!

    A Glowing 2 page resume is good enough to land you in a interview but Not in a Great job . Once you are in the hot…

  • Why is it difficult to hire a developer for your Start-Up?

    Why is it difficult to hire a developer for your Start-Up?

    After Starting your Next Big Venture , Which can Change phase of the world introducing Some thing Kickass ! The First…

  • How To start a Startup with zero revenue !

    How To start a Startup with zero revenue !

    A startup is the Next big thing in the country with Too many things going around its face Like Pm modi ji initiative…

    3 条评论

社区洞察

其他会员也浏览了