how StayUncle Created Smart Marketing hack on fools day .
GVS Chaitanya
Growth Leader | GTM & Product-Led Growth | Data-Driven Marketing | Scaled Writesonic to Top 10 fastest growing internet products | Speaker at LSE, Google AI, Teckpon
Stayuncle is one of the coolest Startups in India, which is quite popular for viral and creative marketing one Such marketing campaigns are "Secure your Funding "-https://yourstory.com/2015/06/stayuncle-story/ which gave instant Quickie :P When they revealed the growth story on how they acquired initial few hundred Users @Sanchit Founder Co-Founder describes viral marketing as any startups Secret Sauce if its perfectly caused with data and insights at the right time, sanchit Clearly Explains its equally important to test your ideas with your personal network before you spend time creating plan to execute .
One recent viral marketing campaign which is created and implemented by Blaze Arizanov on April fools day turned twitter India upside down for 46 hours , Blaze Arizonov is the chief Marketing Uncle of Stay uncle whose ideal gig is to create and tell marketing stories and take StayUncle into new uncharted Territories which doesn't Make say uncle enemy uncle across territories . Blaze Arizonov Pranked every fan of Stay uncle using a fake website called Stay laid which looks like an actual Website which showcases Women with objectified content and once you try to interact with content it clearly explains the story behind designing and making a fake website and its part in human trafficking in India, that's a call for Storytelling and viral marketing through which Stayuncle has observed morethan 50 % growth in social Audience in 46 hours as the campaign has Undefined unique surprise connect with Stayuncle fans
we can clearly observe the kind of traction a social campaign get into action across when its versed and connected with best interests of people with right demographics :P (Wink:P), Sachit explained to Thomson Reuters that campaign idea came when there were 1000's of calls to Stayuncle support number asking for a female along with room, that's when sachit wanted to look into this issue and see how we can educate people about human trafficking.
This isn't the first time stay uncle proved great marketing with no budget. It was never budget which could stop Marketers, Its just about being Crazy and Awesome
To Know more about some crazy uncle marketing by Blaze check this video Stay uncle Campaign -Featured in BBC
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