How to stay 'top of mind' using Facebook Ads

Chances are, you have been spending years accumulating personal and professional contacts. Make the most of your existing contacts list when advertising on Facebook by building ‘Custom Audiences’. With the Facebook Ads Manager, you can not only target audiences based on the usual metrics, such as location and income, but create your own personalized audiences using a simple spreadsheet. Upload your contacts to Facebook to match your contacts with their Facebook profiles. These contacts may be personal or professional, even consisting of past clients – it never hurts to stay ‘top of mind’ with your existing sphere and ensure they always associate you with real estate. Then, utilize the ‘Look-a-Like’ audience builder. Let Facebook work its magic, matching your current contacts with similar profiles to identify individuals who are more likely to work with you, just as your past clients have.