How to Stay Relevant and Boost Sales After the Holiday Season

No business wants to be known as a discount brand.

When a business becomes known only for its sales, it may lose value in the eyes of consumers.

And it becomes very difficult to rebuild that premium brand perception or sell products at full price.

This is especially true after the holiday season.?

When all those discounts disappear, and your products are back to their regular prices, you’ll probably lose a fraction of your existing customers.

But here’s the thing.

Lower prices do attract customers…

Regular discounts ensure consistent revenue flow…

And price-sensitive customers will choose you over premium competitors.

So, how do you stay relevant and keep generating consistent revenue without giving away too much power?

That’s exactly what our Social Media Manager, Ari Paulin - Social Media , and our Client Creative Manager, Priyanka Lakha talk about in this video.?

You’ll discover how to maintain long-term brand value and avoid customer expectations of perpetual sales.