How to stay away from the boring when promoting your business

Printed signs have been around for centuries, there was probably a skinny hominid, clad in animal hide with painted fingers drawing signs in his cave wall! However, as unusual as this may sound, the real purpose of banners and signs as per common notion is to inform people. But we at ARC beg to differ, the real purpose of a sign is not only to inform, it is to catch people’s attention with dazzling graphics, memorable messages and unique presentation.

Let’s say you are a sandwich shop owner that specializes is artisan sandwiches. You would like to generate some buzz for your business as the hot new thing to eat in town. What better way to do this than with advertising? While word of mouth may be working for you, its still slow and there aren’t too many hungry professionals lining up outside your service window during office lunch hours. This is where a catchy sign, standee or a large printed banner can help. Point of purchase displays are critical to effective marketing for any thriving small business. So, here’s how to stay away from the boring when advertising your business.

Make it stick!

Marketing is no easy feat, especially with all the rising competition. Moreover, to add insult to injury, if you have a niche product or business, the audience base may dry up fast and making your product stick can be challenging. Brand hammering becomes crucial during such times, using flags, banners, posters and even vehicle wraps.

Let’s say you sell pet products to cat owners, now imagine your vehicle wrapped to look like a cat eating some ice-cream. What would that be like? It would be very memorable for sure; your local pet owners would remember for a long time that your brand did something mad with their new product marketing and you would enjoy a fat fan-base of customers.

Quality is never an accident

While many believe printing to be a dying art, printed signs and banners are far from being dead in the digital world. With the help of digital technology, printing has now advanced to newer levels. Now it is possible to create amazing visual experiences with massive colour spectrum renderings thanks to advanced large format printers.

The advanced print equipment may be a big help, but what truly helps ARC stand out amidst others is our commitment to standby our customers as complete print partners. We strive to create high quality vinyl graphics, banners and signs. With attention to detail and commitment to providing high quality prints, our customers have come to recognize our services as synonymous with superior materials and unrivaled customer support.

Pictures speak louder than words

When it comes to “point of purchase” displays, you should stay away from boring as much as possible. Just like the beginning of this article, it is often easy to fall into the information trap when you have a lot to say. Many readers may have skimped the first paragraph altogether, but when it came to second para, most readers were able to picture a large vehicle wrapped with a picture of a cute cat eating some fluffy ice-cream. This is what you want when it comes to effective marketing. Do not just tell your prospects how great your product is, show them – in full HD colour prints, as large printed banners or vibrant vehicle wraps or as striking point-of-purchase displays!

If you’re ready to get started right now, then visit our website for more information and your message will be on stunning billboards soon!