How to Stay Ahead of the Competition?
The marketing domain is flooded with numerous small businesses who are trying really hard to establish themselves as a reputed brand. If you have a strong customer base for your business the task of building a brand image becomes much easier. But if you’re still working on acquiring a customer base, these marketing tactics come in very handy.
Here are some few pointers to stay on top of marketing space:
Work on expanding your customer base
To begin with, identify the type of customers that you want to target. Use marketing tools and analytical tools that tell you about the niche specific audience that are the actual target of your business. Keep in mind the problem you are solving and who is looking for that kind of a solution.
Try identifying more than one type of target audience and market to them. Analyze how the new market responds to your marketing and business, this will allow you to test new waters and expand your customer base.
Give away freebies to existing customers via contest
Freebies are a customer’s all-time favorite. Free advice, free coupons, free giveaways, or any freebie always impacts the user more than anything else. Try using this marketing tactic to play along with the psyche of the users.
As a customer one is always attracted to service or products for which users are not charged. This is the basic human psychology, which successful and experienced marketers are using to attract a majority of the customers to their business.
Think about what you can offer for free to your customers to get a foot in the door and build upon that.
SEO Manager | Expert in Generative AI, Python, SQL & Data Analysis | Driving Data-Driven Growth
6 年Nice post! Definitely agree with analyzing competitors and being innovative. One thing that I think is also important for small businesses is to sometimes emphasis the "local element" of their reach, especially if their product is directly (or indirectly) competing with a much larger organization. People tend to love that idea of supporting local businesses, which adds something unique to a small business trying to stand out.
New-Business Building Specialist | Management | Sales&Marketing - Finance - Operations | Building products - Real Estate - Services | Inspiring Effective Business Execution | PhD Candidate
6 年Good and useful. Depending on the sector, it maybe useful to consider too the use of different kinds of interactive technologies so as to boost customer experience and catch the customer eye..
prafull
6 年good food for marketing people
Agricultural Professional with multidisciplinary expertise in developing and executing innovative business strategies. A dynamic and enthusiastic leader, skilled in cultivating and nurturing high-performing teams.
6 年Good read and insightful
Secure Equipments, for more safety
6 年Useful article.