How Startups Get the Growth Flywheel Spinning ??

Alright, before we jump in, lean in real close. I'm about to whisper the one big secret of startup growth. Ready for it? Think of growth like a row of dominoes.

Yeah, you heard that right. Dominoes.

Growth isn't about that one HUGE domino smack in the middle that goes down with a loud crash. Nope. It’s about lining all the small wins, knockin’ them down one by one, and watching that momentum build. Like magic, but cooler.

Here's a pro tip from someone who's been around the block (a few times): the biggest rookie mistake? Thinking that one big upward blip on your growth chart is the start of an endless party. Guess what? More often than not, it's not.

Now, before you start throwing things at me for bursting your bubble, hear me out. That’s actually good news. Those huge wins can be a fluke. But the small, consistent ones? They mean your strategy’s working.

Who You Gonna Call? Growth Busters!

When it comes to people you absolutely need to kickstart this growth extravaganza, it boils down to just two types:

1. The Marketing Ninja: Someone who breathes hashtags, dreams of SEO, and can sweet-talk an influencer into promoting a paperclip as the next big thing.
2. The Industry Insider: This person knows the secret handshake. They can get you into the cool clubs (read: your target market).

But here's the kicker - if I had to choose, I’d bet on making a marketing tactician out of an insider any day. Why? Because it’s easier than teaching a marketing guru to navigate an industry they’re clueless about.

Domino Tipper Wanted

Who’s actually pushing those dominoes? A tech-savvy wizard with fingers flying over the keyboard, concocting campaigns, and measuring if those clicks are turning into cash. They’re not your high-flying exec but trust me, they’re worth their weight in gold.

And guess what? You might not need a fancy firm for this. Sometimes, the best talent comes without a swanky office. They're more about the hustle and less about the overhead.

The Fine Art of Making Noise

Here’s one thing I can’t stress enough - if you score a win, shout it from the rooftops. But - and that’s a big but - do it where it counts. Your industry’s backyard is where you want to be the talk of the town, not on some billboard on the highway.

The Bottom Line

Don’t wait for that one big domino to fall. Keep tipping the small ones and soon, you’ll have a spectacle worthy of a viral TikTok.

Spend on highlighting those wins. Remember, a constant stream beats a one-off splash every time.

Now, over to you. Got any war stories from the startup trenches? How do you keep those dominoes falling? Drop a comment, follow for more unconventional wisdom, and definitely share this with someone who's currently staring at their dominoes, wondering, "Now what?"

And hey, if you found a nugget of truth (or even a chuckle) in here, #startupgrowth #growthhacking #entrepreneurship is where it's at. Join the convo.

Your move, entrepreneurs and managers. What's your play?