With the global technical evolution & digital transformation, this era has brought a huge opportunity for building successful startups in almost every sector! If you have a life-changing business idea that has the power to create immersive experiences & can have massive acceptance over potential audiences, it’s now easy to make your dream come true! ‘Creating a startup is not everyone’s cup of tea’, this is a pure myth now! Yes, you also can sip the cup of success, if you have a perfect tech partner to help you stand out in the competition during this tech-centered age! It’s true that besides having good possibilities, a huge number of startups fail to survive. But if you dig deeper into the facts, you will find that most of the businesses collapsed due to the lack of vision & wrong decision-making. I know there are various boundings for a startup, but when you are moving forward to choose a tech partner, you must be highly attentive, focus on every major & minor thing and take decisions very carefully!
Startup’s boundings while choosing a tech partner
There are several challenges that a startup has to face while going for a tech partnership. To overcome these challenges, the startup must take firm steps & decisive moves to stay steps ahead of the competitors in the market.
- Tight IT budget allocation
- Risk management deficiency
- Disproportionate workflow
- Lack of market experience
- Policy restrictions
Traits to consider while choosing a tech partner
- Analytic skills & futuristic approach- Your tech partner must have the capabilities to analyze your business idea, understand your goals & provide adequate technical excellence to fulfill the specific business needs. If you are looking for a tech company to help you in flourishing your business idea then you must ensure that the company understands the industry and have the ability to not only help you in the initial stages but gives a visionary approach to grow in the future also! While looking for a tech partner, the motto of a startup should not just focus on specific technical services but to find out who can deliver a long-term collaborative perspective that will help the startup to establish its foundation on a strong base.??
- Comprehensive solutions- A responsible technical service-providing organization shouldn’t work as a ‘contractor’ but as a real ‘partner’ where the goal is not just to serve the required tech assistance but to take part in the journey with necessary suggestions whenever needed! This is a very essential prospect for startups as they need more attention & contribution to compete & survive in the market than an already established business. Selecting the right tech solution to build a product & resolve your specific issue is important, but the most crucial point is not just to build the product but to help the product grow & provide effective support throughout the process! Technology is something that will continue to evolve as per the business needs & market trends. Your best tech partner should have the multitasking abilities to solve complex business issues & ensure success with high-end technical support all along!
- Transparent & trustworthy services- In terms of transparency, there must be a crystal clear partnership between a startup & a tech service provider! Each & every aspect of their association has to be built based on mutual trust. The tech company should assure complete data security & zero inconveniences throughout the process. Necessary agreements must be made to provide full project control to the startup. Also, the tech partner should use effective project-tracking tools to let the startup know about the current project status & progress. Sticking to a deadline is another attribute that must be considered to ensure trustworthiness! Not meeting the deadline is not only annoying but it increases the project cost & hassle notably! A perfect tech partner maintains 100% project transparency & never fails to meet the deadline!?
- Help in go-to-market strategy- Your tech partner should have the potential to contribute to the go-to-market strategy of your business! A successful go-to-market strategy depends on different parameters like the market demands, targeted audience, competitors, product distribution & more. Your tech collaborator must be proficient enough to optimize every channel with perfect technical execution! From product analysis to sales proposition, marketing strategy implementations & customer engagements, a tech partner can add immense value to a startup's growth & give a competitive advantage to the business with necessary solutions accordingly!?
- Quick MVP building- Based on your business idea & product specification, a tech company will assist you with fast & prominent MVP building in a very wallet-friendly manner! The launched MVP must contain all the features & functionalities & should have enough adaptive approaches to enhance future possibilities. While building an MVP, your tech partner should have the adequate capacity to identify the need, find out the simplest solution by prioritizing the required specifications, and demonstrate enough to represent the prospects clearly.
- Proper tech documentation- No matter if you are a technical person or not, good tech partners will always help you with proper technical documentation in each step of the workflow! The just-in-time information helps a startup a lot to match the customers’ expectations more efficiently with quick issue-resolving opportunities. Your tech partner should provide you with proper guidance in maintaining a specific tech stack, helps you in gaining the investors’ trust & attracts good incubators & large investments with clear tech documentation.?
Steps to find a perfect tech partner for your startup
Here are some generic steps for choosing a tech partner that can help you in improving your startup’s performance gradually.
- Going through the sites & performing initial shortlisting
- Recognize genuine reviews?
- Browsing portfolios & case studies and shortlisting again
- Connect with the vendors
- Reply to their follow-ups
- Describe your requirements?
- Have multiple meetings & try to understand their viewpoints
- Get an idea about their tech efficiencies
- Discuss the budget, team, security policies & all in detail
- Go for the most technically sound, enthusiastic & cooperative one?
Depending on your specific business sector, the right tech partner will help you in every ups & downs throughout the journey and leads to continuous success. A reliable tech partner never looks for project-specific profits but for a long-term collaboration indeed! As a leading IT service & digital solutions provider, Techno Exponent has delivered 2500+ projects to 1200+ clients worldwide! We have successful track records of helping different startups from a wide range of industries with proper technical assistance & make them shine brighter than their competitors! We have cracked the secret of transforming a startup into a brand! So, If you are from a startup, I will tell you to think beyond mediocrity! Go for game-changers! Take decisions not just for short-term solutions, but to get larger benefits in the future. Remember, this is your game, play it wisely!
