How it started How it's going coaching in 2021

She was so excited to find her gift. She decided to become a coach and help people through their trauma.

She quickly learned that she was now a business owner and marketer.

She knew how to create social media graphics and liked to talk so she set out creating content.

Her content didn’t get clients so she decided to seek out a coach.

That coach was great at giving “tips” or “mindset hacks”, but they didn’t know how to implement.

So she went on fiver and started to hire freelancers to build her a website.

That did nothing.

So she thought she needed a funnel, but then she needed “traffic” so she started ads on Facebook.

She then was told to do organic so she stopped the ads and spent 7+ hours a day posting to groups on Facebook.

That didn’t work so she used hashtags on Instagram.

That didn’t work so she started giving tips on TikTok.

All of this resulted in cash flowing out of her personal account with zero flowing in.

This is the story of a recent coach I am working with.

The truth is you need to slow down and follow a predictable process (not cookie cutter solution).

The path is:

1. Define your ideal client (you might hear this as an avatar).

This is the person who if you sat in a room of 30 people like them you would be super excited regardless of what you talked about.

2. Find them online and Learn what their pain is

Most people start with the topic they want to teach. Start with the people you want to work with and then focus on their most obvious or most acute pain.

Find groups they belong to and scroll through the most popular posts. Take not of keywords and save the posts.

Examples: someone who is struggling with productivity might actually just need help getting up early and preplanning their day. They call themselves “not morning people”

3. Determine your “offer” that cures that pin quickly or offers a quick win

Most coaches make the mistake of selling hourly services or creating a program with too much fluff.

Perhaps that is too long a program or too much focus on the “amount of content.” People want to get the result the quickest way possible, they don’t care how long the videos are.

Map out the 3-5 steps you will take them through in the next 90 days (max 6 months).

4. Sell your offer first. Then build.

This is also a big deal. Don’t spend time building content that might never sell.

Sell the offer at half off to your “beta” clients. So $500 for a normally $997 program.

5. Attract your ideal client.

Go to those groups where you can post and do long form comments or value posts to get engagement. DM those that respond and thank them. Ask them about their issue related to your product and just build a relationship.

If you have a fb group to funnel them into you can offer it.

Don’t pitch your product. You just met. Be respectful and nurture a relationship.

6. Once you have customers asking you about what you do, get them on a call (if over $500) or funnel them to a webinar or prerecorded evergreen webinar if less than $500.

Some final points:

A. You don’t need to use an expensive funnel at first. Just use Google drive to send content or a private fb group and zoom/teams/Google meet for live sessions.

B. You can simply take payment using a PayPal.me link or Venmo to start. Once you sell it you can easily build the offer funnel.

C. Once you do all the above once or twice you can begin to build a funnel, add traffic source, and use ads to scale.