How to start working for yourself in the field of HR and recruiting

Last year has become particularly difficult and challenging for many companies, as well as entire businesses. Mass layoffs, electricity problems, departures of candidates abroad, etc. At the same time, the last year gave us a lot of new knowledge and impetus for development, because real diamonds are born only under high pressure. In the paragraphs below, I, Olena Volk, the founder of EvoTalents | Recruitment Agency , will talk about how to start working for yourself and share my experience.

First steps

Opening your own business can take a long time, but you do not need to rush. Develop at your own pace, the main thing here is not to lose sight of the details. Begin with yourself. A little advice in advance - define your strengths, which you will show to clients in the future. For example, highlight the 4 most important features of your personality and your most important achievements. Perhaps you were recognized as the best specialist in your previous position, or you finished a significant training course. All these factors will not only give you confidence, but also immediately outline your portrait as a specialist in the eyes of your audience.

Find what really interests you

Maybe a bit of an obvious piece of advice, but the main thing you need to focus on is where you want to go. If you are clearly convinced of where you will be successful, keep it up! But if in doubt, ask yourself: “What do I like the most, what do I do best?” Define for yourself a niche in which you will develop. If the answers to the previous questions are searching for candidates, working with digital resources or freelancing, then focus on IT Recruiting and everything related to it. If you are more into personnel management, work and organization of resources, then take a closer look at the HR niche.

Market analysis

The second step is to analyze the niche and draw up a portrait of your customer. Let's start with the first one. Market analysis should be done by region and, accordingly, depending on your chosen niche. Also, don't forget to study your competitors: what topics they blog about, what their positioning among other businesses is, etc. This will help you better understand the mood of the market and what your potential customers are paying attention to. Look for reports on market trends, statistics, as well as data on "sales" and closed deals. This information can be found both in open resources and from your colleagues if they agree to share. Therefore, here are three main points when analyzing the market:

●???? Determination of the reason for the buyers involvement

●???? Competitor research

●???? Summing up

Portrait of the client

One of the most important things in monitoring your business is understanding your audience, your customer. You need to be aware of what exactly affects your buyers, their needs, pains, etc. The following questions can help you when form a portrait:

●???? What is the client's problem?

●???? Consequences of this problem?

●???? Fears that the client comes to you with?

●???? What does the client want?

●???? What is the consequence of the result? What will change in the client's life when they solve the problem?

●???? What does the client dream about?

How to use these questions? You can conduct a survey directly on your social blog, or you can conduct an interview with certain individuals who, based on previously collected information, were as close as possible to make a deal or purchase.

On the way to the first client

As soon as you have built a portrait of the client, and understood the direction in which your business will move, it is time to look for the first client. There are several options where you can prove yourself and get your first client as a result.

Networking. As a rule, your first client is already waiting for you, and you have to find them among your acquaintances or colleagues. With the help of meetings in local circles, among new and old acquaintances, you can find many useful contacts, including your audience.

Social Media presence. The more you are active in social networks — sharing your opinion, talking about your services, — the better it helps you. People go to people for services. Use as many resources as possible: Twitter, Instagram, Linkedin, etc. Show that you are not just a soulless performer or company, but a real person who knows how to help.

Lead Generation. No one canceled the old good target. If you are confident in your abilities, you can set it up yourself or seek the help of a specialist. You can also write to your potential customers and offer services yourself.

Professional events. You can also show expertise and thereby successfully promote yourself with the help of events, both small and large.

Advertising through contacts. If you have been working for a long time in the field in which you have decided to develop, you probably already have a certain circle of connections with the help of which you can also promote yourself. Or maybe through connections in that niche you can connect with other colleagues who can help you. After all, the power of human communication should not be underestimated.

The first client is always considered special, but the main thing is to remember that it is a human like you, who came for your expertise. Therefore, the main thing is not to panic and show your competence.

Gathering the team

Once you have your first customers and an understanding of how the business works, it's time to assemble a work team. To begin with, you can simply find an assistant to whom you will delegate the main pool of tasks. It can be a beginner in the field of recruiting or just an intern. Thus, you will be able to free up your time and at the same time teach a beginner the basics, set a vector for development. Tasks such as keeping a calendar, finding information, designing presentations can be easily delegated while you do more important things.

As your budget and number of clients increases, you will be able to hire new professionals, thus gradually expanding the business.

Last tip

Starting your own business is scary, sometimes risky, but as they say, who does not take risks not winning. Therefore, the last advice for those who have dared to start developing their business is not to steal your own expertise from your clients. Do not deprive clients of your knowledge and experience out of fear or insecurity. Show them your skills, ideas and opinions, and maybe it will solve your client's main problem.

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