How to Start Using Social Media for Your Business in 2022

I’m always on the hunt for relevant info and I loved this - one of the best articles I’ve seen on this topic for a while. Here are a few paragraphs as a taster...

Find the right balance

It is good to start planning activities in social media by analysing your own possibilities. With a good?marketing strategy, small marketing budget and limited human resources, handling one or maximum two channels seems to be the most appropriate solution. As time passes, it is a natural step to expand the activities on the existing brand profiles or extend them to new social networks. But take your time!

Consider which direct marketing channel is best suited to your brand. It is assumed that a Facebook profile is a minimum, but not necessarily. Do you design interiors? Additionally, think about Instagram or Pinterest. Do you care about B2B contacts and expanding the reach of marketing messages among business customers? Consider setting up a company page on LinkedIn? Do you mainly appeal to angry young people? Be where they are – get into TikTok.

Take care of a consistent brand image

Preparing an action plan and a coherent communication strategy takes time, patience, and observation skills. Ad hoc action in social media, without a set tone of voice, messages or brand idea, will not bring long-term effects. There is a risk that in a short time the brand will fire from ideas and abandon the profile or continue to operate with unattractive, inconsistent and irregularly published content. Clearly defined communication and business goals allow you to achieve better results. Even those brands with a very limited marketing budget are able to?engage their recipients?thanks to the developed model of activities.

Make sure you have the right people on your team

Even the best strategy will not be implemented in an effective way if you do not have a person or a team that is able to coordinate and optimise activities, also in terms of media support. Take care of a competent unit that will help you efficiently apply your social media strategy. It can be a person assigned to these tasks (for?smaller projects) or a team within the company. It is also worth investing in training employees in the field of business use of social media.

Pretty valuable stuff, I’m sure you’ll agree! Why not check out the whole article here and share your thoughts with me afterward: call 0411 686 071 or email me at [email protected].

Thanks!