How to start and stay on LinkedIn – follow these 10 links

or how to use LinkedIn article as a landing page.

A few days ago I published a post on my LinkedIn page about LinkedIn articles. I must admit I was not a big fan of LinkedIn articles because the algorithm reduced their reach in the last couple of years. But then 3 events happened and changed my mind.

The first event was around 6 months ago, when I got a LinkedIn newsletter which is basically a newsletter on LinkedIn helping content creators to build a community of subscribers of the newsletter. The best thing about the newsletter is that they receive an email whenever we write an article. Awesome, right? Make sure you are alert about this feature, because LinkedIn is about to start rolling it to everybody.

The second situation was when a client called me and told me she found me via searching on Google for some content around LinkedIn. One of the one of the first results was my LinkedIn article. Articles are indexed in Google, which is a really big benefit.

And the third occasion was a few weeks ago when I did the research for one of my presentations and I found a LinkedIn article that was basically just a few external links to other pages.

They've got me really thinking and realizing that a LinkedIn article can be much more than just a longer post around certain topic, but can serve us as a landing page.

So what does that really mean - LinkedIn article as a landing page? Before we dive into details of this great strategy, let me put out some of the general benefits article on LinkedIn in comparison with an update.

LinkedIn post / update or article?

? POST / UPDATE - pros

• Easier (takes less time) to write it, since we have a 1300 character limit
• Better reach, regarding the LinkedIn algorithm
• Higher engagement - likes and comments, and comments are the key to conversations

? POST / UPDATE - cons

• We cannot get crazy with creativity - first text, then image / video / document

? ARTICLE - cons

• Time-consuming - if we write an article, our connections expect longer text
• Lower reach and there is not much you can do about it

? ARTICLE - pros

• They are indexed in Google searches, so our potential clients can find us via keywords
• There is a character limit of 40.000 characters, so we can write a long post with a lot of value
• We can add videos, images, external links, slides, snippets..
• We can use it as a landing page (this information was missing in that post ??)

Use LinkedIn article as a landing page

Let us first talk about what a landing page is:

"A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location.

?Once they’re on your landing page, users are encouraged to take an action, such as joining your list or buying your products. If the user takes the specific desired action, then your landing page has succeeded in getting them to convert."

Source: Mailchimp

As I always say – LinkedIn is not just your business card, it is a TOOL. And using an article as a landing page is for sure one heck of a trick.

Who can benefit from this trick?

• Marketers who need to create a place for content for potential clients*
• Sales representatives who use this content in the social selling process
• Entrepreneurs in the beggining before they publish a website (or afterwards, too) to present their services / products
• Job seekers who want to use creativity on their profile to impress the recruiters (why not create an article as a CV?)

*LinkedIn articles can only be created on profiles, not pages.

What to include in an article - landing page?

The sky is the limit how you can use the space in an article. You have 40.000 charachters and you can add videos, images, external links, slides, snippets etc.

Some ideas:

• promotional videos of your organization
• a video of CEO talking about the company
• link do a blog on a website
• link to an online event
• link to your other social media acounts ...

So what are the links I am talking about in the headline?

The idea is to use this article to showcase all of my entities you can follow to learn about LinkedIn and how can I help you with it.

So what are those links you should use to keep track on LinkedIn?

How to start and stay with LinkedIn – follow these 10 links

1. Follow my LinkedIn profile:

2. Follow my posts on my LinkedIn profile:

3. Follow my LinkedIn articles:?

4. Follow my LinkedIn page:?

5. Follow my LinkedIn newsletter:?

6. Visit my website mancakorelc.com:

7. Visit my website mancakorelc.com to get freebies:

8. Visit my website mancakorelc.com to learn about my LinkedIn services:

9. Apply for the improved LinkedIn workshop with me and Miha Lavtar:

See what I did here? ;)

LinkedIn is not just a social media platform and not only the biggest online event in the world. It is a place you can use different elements of the platform to benefit exactly to your needs.

Apply for the IMPROVED LINKEDIN WORKSHOP with me and Miha Lavtar:

Since we are still in the online workshops mode, we decided to add some detailed content and spread the workshop to 3 parts.

Dates: 23rd March, 25th March and 30th March from 9.00 to 11.00

You will learn (these are just some of the topics):

• What is social selling and LinkedIn
• What is SSI?
• 6 pillars to success - entire process
• What is your profile and what is not
• What is your page and why
• How to edit your page
• LinkedIn algorithm
• What to post
• How to build network
• How to do social selling on LinkedIn the right way
• What is Sales Navigator and what are its benefits

Apply for the LinkedIn workshop here >>.

See you there!

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About Manca Korelc, the author of Power Around LinkedIn Magic Newsletter:

"When I first started my own business in October 2014, I asked myself a tough question: "How can anybody hire me if nobody even knows I exist?" ?? So I set up my LinkedIn profile and started writing. I jumped out of entrepreneurship a year later, but continued creating content. From October 2017 I have been an entrepreneur again with big results on LinkedIn."

I devoted my career to teaching the magic behind LinkedIn in business. In the last 6 years I have conducted more than?300 lectures.

You can read more about me on my website >>

I am a BIG lover of lakes

Four years ago I created a project Moja jezera (eng. My lakes). The story is simple: to cycle to all Slovenian lakes. The website mojajezera.si is becoming a true online lexicon of all lakes in Slovenia, or as I call it, a?mancyclopedia. At the time of this writing, it has 1140 lakes.

The peak of the project, and my creativity is?THE book. On the 25th August 2020 my book?The Slovenia Lakes?was published and I could not be more happy about it. You see, I have been dreaming about becoming a book writer for almost 30 years.

If you are into LinkedIn or lakes, make sure we connect. ??