How to Start Selling Online Courses as Quickly as Possible
Online classes are booming during lockdown: millions of people are stuck at home, trying to stay active, learning a new skill, or simply looking for a way to keep kids entertained.
Many have realized these activities can be done from the comfort of their own home. Some fitness entrepreneurs even believe that only 25-30% of people will go back to in-person classes, with the rest working out via online videos.
Looks like it’s time to learn how to sell an online course. If you’re a fitness professional, coach, teacher, or expert ready to share your insight, read on to find out how to use e-commerce for your business.
Why Sell Online Courses From Your Own Website?
You can sell online classes on various platforms or on your own website. Here’s why you may find the latter more preferable:
- You don’t have to share your revenue. Some services take up to 50% of the instructors’ revenue which significantly decreases their profits. Moreover, sometimes you’re required to price your classes or courses according to their guidelines.
- You have total control! And decide how you want to promote your online classes and interact with your clients.
- The ability to adjust its content or duration as you find necessary. Some platforms set conditions: “no less than 5 lessons in a course” or “no less than 30 minutes of video”. Though it’s meant to ensure higher quality content, some instructors may find it restricting.
- Your own website contributes to building your personal brand. Happy and satisfied clients are the best referrals, and you want them to recommend your website to their friends, not the platform you sell your course on.
How Do I Create an Online Course Website?
With a variety of classes and courses online, you need to make sure your website helps visitors understand: “That’s just what I need!” To do that, you need to prove your expertise, show credibility, explain the benefits of your service and answer all possible questions.
Let’s find out how to quickly set up a website that markets your services the best way.
The fastest way to set up your site is to sign up with Ecwid E-commerce. After that you’ll get a free one-page website with a built-in online store — Instant Site. You can start setting it up right after the sign up: go to your Ecwid Control Panel → Website and click “Edit Site”.