How to Start an Instagram Theme Page & Make $20k a Month

How to Start an Instagram Theme Page & Make $20k a Month

If you're aiming to boost your Instagram following swiftly, creating a consistent aesthetic or theme is key. But hold on before dismissing this as old news. Let's delve deeper. I won't advocate for every photo looking identical—because honestly, who can keep that up? Instead, think of it as crafting a unified vibe. This approach not only draws in new followers but also enhances engagement and cultivates a distinct brand identity. In short, it's all the good stuff you crave for your Instagram presence.

When I made a conscious effort to leverage Instagram for my blog, not only did my following increase, but so did my earnings. A significant factor in this success was curating a cohesive theme or aesthetic for my Instagram feed. Essentially, it's about ensuring that your photos harmonize with each other. When someone visits your Instagram profile, they don't just glance at a single image; rather, they take in the overall impression of your posts. Typically, they focus on the top nine images visible on your profile. If these images appeal to them or strike a chord, they're more likely to hit that follow button.

Some people assume that sticking to a theme means every photo must mimic the last. Not true! It's more about crafting an interesting story. Your Instagram should echo your essence—your passions and goals. For me, that narrative can shift and grow, and my Instagram evolves right along with it.

How to Create an Instagram Theme

The Best Angles

It's not just about color; you have creative freedom. Stick to a consistent angle instead. Popular options include shooting from above, from the side, looking up, or holding your camera in a particular manner. For inspiration, check out the account @londonlens

Create a Story

I'm captivated by @florfloria.ok enchanting feed. As a traveler and lifestyle blogger, she takes you along on her adventures through Instagram. Each image not only showcases her location but also makes you feel like you're right there beside her, experiencing every moment firsthand.

@matteicheldinger is one of my top storytellers. Beyond just posting photos, he weaves captivating narratives through her captions, drawing you into his daily life. From sharing moments with his furry companion to showcasing his t-shirt business ventures, he does it all with a delightful touch of humor.

In my view, one of the most effective methods for Instagram growth is crafting authentic and captivating content that resonates with your audience. When people genuinely connect with your story on Instagram, they become invested in your journey, leading to organic growth and a loyal following.

The Best Look

Many will advise you that for a consistent look, all your pictures must be uniform. If that's your vibe, go for it! Take @creativebykera , for instance. Her vibrant feed bursts with fun colors, emphasizing blank spaces, splashes of color, and rich pigments. Scroll through, and you'll see her commitment to consistency—bright and bold across the board.

Then there's @oh.sopretty, who takes a different approach. Instead of focusing on color, she opts for a serene, white-dominated aesthetic with ample space between objects. Despite the absence of a strict color palette, her feed exudes a calming brightness.

The key here is consistency, whether it's in hues or negative space. Many of their photos are shot from above, maintaining a consistent background color scheme even as hues vary.

Now, I'll be candid. Initially, I thought this was the only path to Instagram growth. I fixated on incorporating white into every single image. While I love the pristine look, it wasn't where I wanted to direct my focus. So, I ventured into other strategies for Instagram growth, which I've outlined below.

How To Edit Posts & Stories

Crafting a stunning Instagram aesthetic involves more than just selecting colors; it's about consistent photo editing too. Take a cue from @steffilove_fashion , a fashion blogger whose feed seamlessly flows despite featuring diverse outfits in various locations. She nails it by applying a consistent editing style to her images.

Similarly, @hilal.yetisti infuses her Instagram feed with a dreamy vibe, perfectly complementing her hippie lifestyle.

In my opinion, these six strategies for creating an Instagram theme stand out as effective ways to foster growth, establish a unique aesthetic, and transform your Instagram into a sought-after destination.

Now, you might be pondering which approach to adopt. Personally, I blend elements of storytelling and cohesive editing. I meticulously edit all my photos in the same fashion, a process that often garners inquiries about my tools of choice. I rely on a trusty camera, specific lenses, and Lightroom presets, which I swear by. For editing on the go, I'm a fan of A Color Story and VscoCam apps. Additionally, I utilize Photoshop for cropping and adding text to blog images, ensuring a polished final product. If you're interested, you can explore my Lightroom presets here, and delve into my camera selection process in this detailed post.

Location Specific Instagram Theme

Creating a location-specific theme on Instagram can generate buzz and make you easily discoverable. By honing in on a particular area, you offer followers a compelling reason to engage with your content, showcasing the best sights and experiences of that locale.

Keshree's @keshreechundriah is a prime example of this strategy in action. In less than a year, she's amassed nearly 51000 followers by sharing stunning imagery that guides viewers through the beauty of Dallas.

For a seasoned player in the game, look no further than @d.grade . This account, dedicated to capturing the charm of London, has been around for a while. It regularly features contributions from other photographers, offering a collaborative celebration of the city's allure.

Choosing The Right Subject

Narrowing your focus to a single subject on Instagram can also yield impressive results. Consider @endlesscapsules , a prime example of this approach. As the name suggests, this account exclusively showcases coffee capsules. By staying true to this theme without straying, they've crafted a distinct and recognizable brand. This consistency fosters recognition and inspires followers to engage with and be inspired by their content.

Similarly, accounts like @sundaybyshane center their feed around a specific theme—in this case, images of women traveling. Their signature style often features women positioned at the center of the frame, usually facing away. This deliberate choice creates a cohesive and identifiable theme for their Instagram, attracting followers who resonate with their focus on female travel experiences.

How to Make Money With Your Instagram Theme Account?

This article serves as a comprehensive guide on building and growing a successful Instagram theme page business. We'll delve into key topics including:

  1. Choosing a Profitable Niche: Discover how to select a niche that aligns with your interests and has the potential for profitability on Instagram.
  2. Creating Visually Consistent Branding: Learn strategies for crafting visually appealing branding that sets your theme page apart and attracts followers.
  3. Finding and Posting High-Quality Content: Explore methods for sourcing and curating top-notch content that resonates with your audience and enhances engagement.
  4. Engaging with Followers and Growing Organically: Discover techniques for fostering meaningful interactions with your followers and organically growing your theme page.
  5. Harnessing Hashtags, Reels, and More: Understand how to leverage Instagram features like hashtags and reels to increase your theme page's visibility and reach a broader audience.
  6. Monetization Strategies: Explore various approaches for monetizing your theme page, from sponsored posts to affiliate marketing and beyond.

By the end of this guide, you'll have gained valuable insights and practical tips to kickstart and elevate your Instagram theme page business, potentially earning you a substantial income of 30K to 40K per month or more. It all boils down to mastering the strategies, techniques, and dedication needed to cultivate a thriving community that deeply connects with your chosen niche. Let's dive in and unlock the secrets to Instagram success.

Selecting the profitable niche

Selecting the right niche is very important when creating an Instagram theme page. This decision not only shapes the content you'll share but also influences your audience and monetization avenues. Here's how to choose a profitable niche:

  1. Passion: Opt for a niche that genuinely interests you and aligns with your expertise or experiences. Your passion will fuel your content creation efforts and engagement with followers, making the process more enjoyable.
  2. Profitability: Assess the potential for profitability within your chosen niche. Look for niches with a sizable and engaged audience, as well as opportunities to promote relevant products or services.

To identify a profitable niche, leverage tools like Google Trends, Keyword Planner, or Instagram Insights to research popular topics and keywords. Analyze successful theme pages within your desired niche to understand their content and monetization strategies.

Here are examples of popular and profitable Instagram theme pages:

  • Fashion and Style: Showcase trendy outfits, accessories, and fashion tips.
  • Travel and Adventure: Share breathtaking travel destinations, tips, and experiences.
  • Food and Cuisine: Highlight delicious recipes, restaurant reviews, and culinary inspiration.

Once you've chosen a niche, narrow it down by defining your target audience. Identify their characteristics, preferences, needs, and pain points to tailor your content effectively. For example, within the travel niche, you could target backpackers, luxury travelers, solo travelers, or couples travelers.

Utilize tools like Meta Audience Network or Instagram Analytics to gain insights into your target audience's demographics, behaviors, and interests. Conduct surveys or interviews with existing or potential followers to gather feedback on their content preferences.

By honing in on a specific niche and understanding your target audience, you can create Instagram theme pages that stand out and attract loyal and engaged followers. This clarity and specificity will set you up for success in the competitive world of social media.

Posting High Quality Content to your Instagram Theme Page

Finding and posting high-quality content is essential for the success of your Instagram theme page. Here are some effective tips to help you achieve this:

  1. Source Relevant Content: Explore content from various sources aligned with your niche and target audience. Utilize tools like BuzzSumo or Feedly to discover popular content from blogs, websites, podcasts, or YouTube channels within your niche. Additionally, tools like Repost or Regrann enable you to repost content from other Instagram accounts in your niche, ensuring proper credit and permission.
  2. Create Original Content: Produce unique and valuable content that showcases your creativity and expertise. Use tools like Canva or Adobe Express to design eye-catching graphics, videos, or stories tailored to your theme page. Consider utilizing platforms like Lumen5 or InVideo to transform your blog posts or articles into engaging videos.
  3. Curate Diverse Content: Curate content from a variety of sources to offer a well-rounded and captivating experience for your followers. Tools like Later or Planoly can assist in planning and scheduling your posts in advance, ensuring a balanced mix of content types, formats, and topics. Additionally, platforms like Unfold or Storyluxe enable you to create visually appealing Instagram stories.
  4. Maintain Consistency: Establish a regular and strategic posting schedule to keep your audience engaged and informed. Analyze the optimal posting times for your theme page using tools like Instagram Insights or Iconosquare. Preview and enhance the visual layout of your posts before publishing using platforms like Preview or Plann, ensuring a cohesive and visually appealing feed.

By finding and sharing high-quality content on your Instagram theme page, you can provide value, entertainment, and inspiration to your followers. This approach will enhance your reach, visibility, engagement, and ultimately, your conversion rates on Instagram.

Branding for your Instagram Theme Page

Establishing visually consistent and attractive branding is crucial for your Instagram theme page. This encompasses your username, profile picture, bio, and color scheme—all of which contribute to the overall impression you make on potential followers. Here's how to create effective branding for your theme page:

  1. Choose a Relevant Username: Select a username that reflects your niche, is easy to spell and remember, and remains simple enough. Incorporate keywords, acronyms, puns, or rhymes to make it catchy and memorable.
  2. Select a Clear Profile Picture: Opt for a profile picture that is clear, high-quality, and representative of your niche. Whether it's a logo, icon, photo, or text related to your theme, ensure it accurately portrays your brand identity.
  3. Craft an Engaging Bio: Write a concise, informative, and engaging bio that tells visitors who you are, what you do, and why they should follow you. Use emojis, hashtags, keywords, or calls to action to make it more appealing. For example, if your theme page focuses on business, a bio like "?? Hi! I’m John, an entrepreneur and digital marketer. Follow me for daily tips on growing your online business!" can be effective.
  4. Maintain a Consistent Color Scheme: Choose a color scheme that aligns with your niche, is harmonious, and consistent across your feed. Utilize tools like Coolors or Adobe Color to generate color palettes that complement your theme. Apply filters or presets to your photos and videos to ensure a uniform look throughout your feed.

By creating visually consistent and appealing branding for your theme page, you establish your identity and credibility within your niche. This not only attracts more followers but also cultivates a stronger connection with those who resonate with your style and message.

Grow Your Instagram Theme page

Let's talk about how to connect with your followers and expand your Instagram theme page naturally.

Engagement is crucial here. It's all about how much your followers interact with what you post – like, comment, share, or save your content. This interaction not only gauges their interest but also reflects their trust and appreciation for what you offer in your niche.

Engagement plays a vital role in growing your theme page organically. When your audience engages with your posts, it signals to Instagram that your content is valuable. As a result, the algorithm is more likely to showcase your content to others who share similar interests or follow related accounts.

Share Relevant & Relatable Content

Connect emotionally with your audience by sharing authentic stories, behind-the-scenes glimpses, or personal experiences. For example, humorous reels resonate well with audiences and drive high engagement.

Engaging With Your Followers

Respond promptly to comments and direct messages, showing appreciation for engagement. Use interactive stickers on Instagram Stories to further engage with your audience.

Offer Entertainment and a Lot of Value

Provide a mix of value and entertainment to keep followers engaged. Share useful information, tips, or recommendations alongside entertaining content like travel stories or challenges.

Collaborate with Influencers

Expand your reach by collaborating with other theme pages or influencers. Cross-promote each other's content through shoutouts, takeovers, or joint projects.

End Your Captions with CTAs

Encourage interaction by concluding your captions with calls to action (CTAs). Prompt followers to engage by asking questions, sharing opinions, or directing them to other platforms or links. For example, on a beauty page, ask followers to share their thoughts on a product or technique.

Create Content That People Save

Provide valuable information, tips, tutorials, or resources that users would want to save for future reference. For instance, in a Reel about traffic police, share interesting facts that users would bookmark.

Make Use of all Instagram Features

Optimize your visibility by using hashtags and reels strategically. Research and use relevant hashtags for your niche, and create engaging reels showcasing your theme.

A/B Testing

Experiment with different content types and styles through A/B testing. Use analytics tools to track performance and optimize your strategy accordingly.

Monetizing Your Instagram Theme Page

Sell Your Own Products or Services

Set up an online store or website to showcase your offerings. Drive traffic from your theme page by highlighting product benefits or customer testimonials.

Sell Digital Products

Offer valuable information or educational resources related to your niche. Platforms like Teachable or Podia can help you create and host digital products.

Join an Affiliate Program

Earn commissions by promoting products or services through referral links. Find relevant affiliate programs and incorporate links into your content.

Give Online Coaching & Consulting

Offer personalized guidance or expert advice to individuals or businesses looking to improve their Instagram presence.

Find Sponsors

Collaborate with brands to promote their products or services on your page. Negotiate terms and create compelling content that resonates with your audience.

Conclusion

Growing and monetizing your Instagram theme page requires strategic planning and consistent effort. Engage with your followers, create valuable content, and explore various monetization strategies. By following these steps, you can build a successful theme page business that generates significant income.


Shubhpreet Kaur

Content & Social Impact I Content & Community Manager at INSEAD

1 周

This is super comprehensive! Thanks for being so generous with this information Emily :)

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Muntaha Aijaz

Attended St. Luke's School

1 个月

????????????

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Asif Fupsetha

I am a veldar at APM Terminals Pipavav - India

3 个月

Hi

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Mbolatiana Tsiry Rambeloson

Chef de projet chez Trinet

8 个月

?? ?? ?? ?? ??

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