How to Start a Fashion Blog (A Step-by-Step Guide for 2023)
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Our detailed guide could help you through the process of how to initiate a fashion blog with WordPress. We shall guide you from selecting the right blogging platform to discovering the technical stuff & the tools you’d need for optimizing your blog & speeding up your growth.
And we shall precisely show you how to initiate a fashion blog in six simple steps.
So, desire to start a fashion blog? Below, we’ve shown how to do that with WordPress.
1. Select your ideal niche:
Fashion could already sound like a niche. But, in truth, this is a broad category that has dozens of small niches. Each style has its niche. Several styles have more than one niche. For instance, within the overall niche of Vintage style, there is a small niche of Vintage style that’s found in thrift shops.
This might sound counter-intuitive. But your first aim when you are learning how to start a fashion blog should be to improve your niche to the smallest possible group. This makes easier to generate extremely targeted content & marketing campaigns.
For acquiring the perfect niche for your fashion blog, ask yourself 2 questions.
What is your central style? How do you explain your core aesthetic? Are you interested in vintage fashion? Do you think your style is Gothic? Do you like to be one of the first adopters in mainstream trends? Define your style as accurately as possible.
What does make your style use unique? The core style you defined? Well, thousands of other people identify with that as well. And, to start a fashion blog that cuts through the noise, you have to know how could you make the style unique. Do you follow this to rarely see extremes? Do you mix this with a wildly distinct style? If you are not sure, take a look at fashion blogs that are run by people whose style resembles your style. What about your usage of fashion that is different from their use?
Get your answers to these questions. And you’d find the perfect niche for you. This would help you with your next step, acquiring an ideal domain.
2. Find a reliable domain and web host:
The blogs that are hosted on sites such as Tumblr and WordPress are great for hobbyists. But if you desire to make money from your blog, you have to invest in your domain and hosting plan. This makes your blog appear more genuine and gives you many choices in terms of design and monetization.
The best choice when the matter is about the ease of use, affordability, and flexibility is self-hosted WordPress.
Beyond a platform, you’d also have to pick a name to use as your domain.
Unsure what to call your blog? Try a blog name generator. These sites make this easy to play around with various uses of a couple related words/phrases.
Once you settled a name, you would have to select a hosting service. Most contemporary hosts have an easy one-click solution for installing WordPress. So, you’d have plenty of affordable choices to pick from.
If you do not have time to go through all that is available in the market, simply sign up to Bluehost. This service is highly affordable (from $2.75/month). And you might deliver all the features you need. There is also an easy-to-use administration panel for your server. So, you don’t require any experience for working with websites or servers for being able to employ it.
3. Set up WordPress via perfect themes & plugins:
Installing WordPress might only take a couple of clicks. And if you choose a firm like Bluehost, you’d really get a working WordPress install right out the box. And, you don’t need to manually set things up.
With that done, you would require to choose the perfect WordPress theme. Plus, fashion is even more about the images than most media. You have to showcase cool new looks in a prominent and unique way.
Also, to help you find a great theme with minimal work, check our group of the best fashion themes.
WordPress fashion blog theme:
Once you choose a theme fiddled with the colour settings, it’s time to build the back end of your site with plugins. You’d wish to start with some fundamental plugins that we recommend for all WordPress sites.
Besides, Yoast SEO assesses your articles in real-time for determining SEO friendliness & readability.
Social share buttons plugins:
There are a variety of plugins that are designed for adding social share buttons to your WordPress site. So, find one with buttons that match your theme & customization choices you could use if you change your theme later on.
Since you are here to learn how to initiate a fashion blog, you might also want to consider installing a gallery plugin for better showcasing your style.
4. Generate a consistent publishing schedule:
To generate a successful fashion blog, you require two things.
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Consistency:
You would have to hone your photography skills by having many hours of practice. But you could develop a consistent publishing schedule by generating an editorial calendar.
The ideal publishing schedule for you relies on:
How frequently your competition posts on his/her blog.
How often you could post quality content.
Several fashion blogs post every day. But posting frequency should never come at the price of post quality. If you could only publish once a week to start, that is fine. But think carefully about what you are going to publish in advance.
For more advice on how to generate a consistent publishing schedule, check our guide to producing an editorial calendar with CoSchedule.
5. Promote your blog on social media:
Each blog could benefit from some marketing on social media. And fashion blogs, with their image-heavy content, are ideal for social media marketing. Then, at the bare minimum, you want to add social share buttons on your site and share posts on your social media pages.
And, if you are learning how to start a fashion blog, so you could transform this into some business, you’d want to take this further.
Plus, integrate your site with Instagram.
Build a social media strategy.
Work with social media tools for organizing your marketing campaigns.
If you have some money to invest, you might also desire to experiment with social media advertising on platforms such as Instagram & Facebook.
6. Monetize your blog:
Blogging as a hobby is great. But blogging as a business is even better. If you desire to make money from your blog, below are some of the most famous ways to get started.
Affiliate marketing:
Be an affiliate for fashion companies you love and earn money when people purchase the products you recommend.
Generate your products:
Hey, are you a designer? Sell your products with an eCommerce plugin.
Offer a service:
This might be you are not a designer. But you have the people skills and sharp eye for becoming a fashion consultant.
Sell advertising spots:
Once you established an audience, you could employ those viewers for selling advertising placements at your site. If you select this route, we strongly recommend only selling spots to companies you love. The readers know when you are not passionate about something and could become turned off from an idea rapidly.
Most of all, remember that blogging is not a quick method for becoming rich. Learning how to start a fashion blog is only the beginning phase of your professional journey. Successful blogs mostly take six months to a year to start earning merely a small amount of money and multiple years to build a stable income. So, don’t feel discouraged if you are not attracting thousands of people in your first month.
Final advice for how to initiate a fashion blog:
There are millions of fashion blogs. And, you have to learn not only how to start a fashion blog but also how to make this successful is a long and difficult process. But if you love fashion and you have something really unique to share with the world, this could be an excellent way to build a secondary income or even someday a full-time business.
So, you know how to start a fashion blog and make money through it. As you could guess, making a fashion blog is a hard project and takes enough time. However, the financial benefits could make this worthwhile.
Hopefully, you liked our content. If you desire to learn more, stay in touch with my future pieces about blog writing tips. Moreover, if you need to know how to do copywriting/review writing, you could see my review writing guide .