How To Start Doing The Kind Of Marketing You Feel Proud Of

Are you at the point where you're starting to feel sick and tired of the abrasive, inelegant tactics that marketing gurus are popularizing on the Internet?

Good. This short read is for you??.

There is a better way of marketing your products and services but you'll have to step out of commonplace thinking.

If your ideal audience isn't saying "this was created just for me" then you're not doing it right.

The hard part of doing business in today's digital economy is earning attention and trust. Helping your ideal client make the right choice to satisfy his or her desire is no easy task.

There's a simple trick that makes marketing success easier and inevitable.

Here it is, verified, effective, and worth the effort:

 Fall in love with your client, not your products or services. Make your business more client-focused.

As soon as you make this mindset shift, you'll stop chasing shortcuts and manipulative gimmicks. Instead, you will build your branding and marketing strategy from a place of true service. 

Everything that is created from an authentic space with the right intention will emotionally engage, connect with and serve your audience. That, in turn, generates reciprocity whereby your audience will joyfully give you the two currency that has become the oxygen of all businesses:

Attention and data.

According to Think With Google, customer focus is the key to digitalization, and the best way to define your future rate of success. They go on to share a checklist that will be worth adding to your strategy.

? Establish the right priorities based on understanding customer intent in that moment.

? Target the right users by using data to match the right audience as the degree of commercial intent increases.

? Set the right KPIs with an eye on micro-conversions such as pages browsed or accounts created, as well as driving awareness and ROI. Source: Think With Google

?

Client-centric marketing is the only kind of marketing worth doing. It's the only kind that is sustainable for a growing business.

Conclusion:

If you can't afford the time and effort to do your marketing and branding right, you ought to reconsider being in business. It won't be too long before you realize that your need for making a quick ROI and emphasize on shortcuts are merely traps that will eventually create cracks on your legacy.

May your marketing prosper.

Janette.