How to start a digital marketing agency from scratch in 2022?

So you're probably wondering, Hey, agencies make a ton of money and they do. And by the end of this article, you'll know exactly how to build an agency, starting from scratch with no team, no money, and no net worth. And I can tell you from experience what it looks like to start an agency with and without money and the resources I've done in both.

Here's the main difference between them. When you have money, you can quickly hire people who are going to build business for you and focus on whatever their strengths, and you can focus on your strength. I'm good with content marketing. I'm good with SEO. So I focus my efforts on driving traffic to my business, whether it's creating videos like this or writing a blog, post content, or speaking.

The rest of my team focuses on other areas that I know that they're great at such as managing client services strategy. I also help with some strategies, but more so I do that because I love it. I'm a marketer. Now when you don't have money, you'll need to wear a few different hats to run the business and deliver the results to your clients.

Especially if you want them to be satisfied, you'll need to know which hats you need to wear, or you'll get completely distracted from things that'll actually grow your business and keep your clients happy. According to e-marketer in 2021 digital ad spending worldwide has grown by 29.1% reaching a historical high of 491 billion, not million, but billion dollars.

A lot of people want to slice of that pie, but it's a large enough industry for you to be able to grow that agency and make a lot of clients happy while becoming. So let's go over the core things you need to focus on when you're starting an agency today, especially in your first year. Number one, focus on getting niche expertise.

Businesses that get paid by their clients on a reoccurring basis or at least high ticket products or services. They typically focus on one theme. Right? Is it eCommerce or are you doing marketing for B2B? Pick one specific thing, focus number two, client acquisition. When you want clients to go with businesses that are focused on investing.

For people who are spending money on Google ads or spending money on social ads like Facebook, you can look at people's Facebook ad library to see if they're running any ads. Recently tools like spy food. Uber says they all show you this. I have an entire blog on how you can get more customers from your agency and you should go and check it out.

Focus. Number three, delivering amazing services. And. Look, services, businesses. Most of its word of mouth. If you do a crap job, you're not really gonna grow. So make sure that whatever activities you're doing for your clients, you're focused on getting them results, focus on building a results-based portfolio.

So that way people keep referring to you. Their friends, business owners know more business owners, focus. Number four, documenting processes, start at a high level, then go more in-depth and don't worry about perfection processes. Change over. Focus number five is self-management. You need to be great at managing, not just other people's time, but your own time.

You need to be super organized. You know, those people who have really messy desktop computers, that can't be you clean it up. Stay organized, use basic product management platforms like Trello base camp Asana notion, and stick to your deadlines. Do not overcommit, do not over promise, deliver upon what you agreed upon, and ideally deliver more than what you agreed.

Focus number six, hiring and staffing happens to you. When you start scaling up, look, the bigger you get, the more people you're gonna need, you're gonna need to learn how to delegate those low-value tasks. So then that way you're focusing on the most important things that are generating you an ROI. Make sure you get people who have achieved the results.

You're looking for a few times in the past because they're much more likely to do better versus people who have to learn on the job that way you don't need to do tons of training and management and they're self SU.

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