How to start creating Video Content – Tips from my journey

I started creating Video content about 3 years back when I first started She Means Business. Initially, the idea was to only create an interview series with women doing fantastic work, as an attempt to build more women role models. I called this the She Means Business Chat Show. But since I work as an experiential learning trainer, I thought now that I had created a channel, I may as well put up content related to my work as well. I realized that video content was getting me a lot of visibility and may as well use it as a tool for content marketing as well.

If you want to create video content for yourself or your brand, especially if you are a solopreneur or small business owner, here are some tips that may help.

1.      In case you find it difficult to talk to an inanimate object, start first with creating selfie videos. These will not be high quality, but they will put you into practice while talking to a non living object! Since you can see yourself while filming a selfie video, you tend to feel more comfortable.

2.      ALWAYS put together a framework of what you’re going to speak about. I don’t recommend a script, but a rough framework would be enough. Keep a paper with all the important points ready in front of you.

3.      It is perfectly ok to glance at a paper while you are speaking. It is authentic and remember you will be judged on your content and not on your ability to speak extempore on camera. I made this mistake earlier and I was always so nervous about forgetting what I had to say, That I made a mess of my videos.

4.      Invest in a collar mic. It may not be of great quality but as long as it cuts out disturbance from surrounding environment it will be good. Yes. Even your AC can cause disturbance. Sound disturbance can be quite annoying and may result in people not viewing your video.

5.      There are so many types of videos you can make. You don’t necessarily have to make talking videos. The type of videos you make should be aligned with your objective.

6.      All channels have different types of videos that work on them. They also differ in terms of sizes, aspect ratios, cover pages etc. It is best to know all of this so you may optimize all of these conditions.

7.      You can edit your videos yourself. There are several apps and websites that allow you to create excellently edited videos yourself.

If you’re looking to create video content for whatever reason and want to know more about the content strategy, the technicals such as camera, mics and even the various distribution channels for distributing your video, I’m doing a short but extremely valuable workshop on 17th June, 2020 at 3.30 pm.

To know more and to also register for the workshop click here.

This article was originally published on my website shemeansbusiness.co