How to start a business blog to grow your business in 3 steps?
Rana Shahbaz
I help founders clarify their website messaging using StoryBrand 7 Part Framework to connect with their audience, increase conversions and grow their businesses one email a day.
According to a survey of 1067 bloggers by Orbit Media, 77% of bloggers get marketing results from their blogging efforts.
However, the problem is that starting a blog that increases website traffic and generates leads is a huge learning curve and requires a massive amount of hard work and manpower.
Most small businesses don't have the resources for it.
However, using my three-step formula you can simplify blogging for your business and grow your business online using your limited resources.
Step 1: Simplify
Consider your website as your business book that provides answers to the top 7- 10 popular questions regarding the problem your business solves.
This step gives you clearly what you need and you know when your blogging phase one will be accomplished. A huge piece of mind compares to the infinite nature of a blogging project.
For example, if you are a business coach you can implement this as follows.
Blog title: How a business coach can help you grow your business
Chapter 1: Why a personal life plan and productivity framework?is the foundation of every business and how to create it
Chapter 2: Why every business needs a mission statement for a clear direction
Chapter 3: Importance of having a digital dashboard for making informed business decisions
Chapter 4: How to develop a clear communication plan that helps your ideas get actualized?
Chapter 5: A tried and tested talent development plan that helps you attract and retain top talent?
Chapter 6: A talent management process that motivates your employees?and increases productivity
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Chapter 7: A simple and clear management and execution system that maintains intensity and focus?
Pro tip:?Forget about traffic at this time and concentrate on creating these 7-10 quality pages, which you can use to respond to your customers. These links will save a ton of your customer service time and build rapport with your customers that you have answered their questions in a professional way.
Step 2: Automate
Block daily or weekly time in your calendar to complete the following one at a time:
If you can complete 7-10 chapters in 2 to 3 months it will be a big win.
Pro tip:?Keyword research is the key for traffic and your blog funnel is crucial to convert traffic into leads, customers and business growth.
Step 3:?Continuously optimize
Depending on your needs and resources, you can do choose the following optimization methods:
Doing the first one is a bare minimum and if you can do both things consistently while maintaining good quality will fuel your online business growth substantially.
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Do you need ideas to simplify, automate and continuously optimize blogging to grow your business?
If yes, please join blogging made simple newsletter to create your blog funnel in 7 simple steps.
I help founders clarify their website messaging using StoryBrand 7 Part Framework to connect with their audience, increase conversions and grow their businesses one email a day.
2 年Create a blog funnel in 7 simple steps to grow your business online. https://ranashahbaz.com/blog-funnel