How to Start Building a Successful Website and Boost Your web Presence
Actually, a website is an extension of your business. Just like your business's physical location, you want your website to have prime real estate, showcase your brand, and convert browsers into buyers.
The first step to creating a strong website is finding a prime location, which on the internet is a good domain name (AKA your web address).
You can use websites like GoDaddy or Google Domains to search for and register available domain names. Don’t forget to renew your contract annually to avoid losing it.
Consider including a keyword in the address
Use the .com extension if it’s available because it’s the most widely recognized domain name extension.
Set up a custom email address on your domain, like [email protected]. This will make your business look professional, and can help increase brand awareness among people you email.
Your website should satisfy your customers’ needs while helping reach your business goals like raising awareness, driving sales, or collecting leads.
To raise awareness, start with the basics: business name, map location, and contact details. Consider putting your contact details in the footer of every page and encourage customers to email or call if they have questions.
Have an “about us” section explaining what your business does and stands for. Link to your business's social media accounts, and have staff bios and customer reviews to help visitors get to know you.
Next, include features that are unique to your business.
To make contacting your business easy, and to help you to stay in touch with customers, create a form on your “contact us” page, where they can input their details. Don’t ask for too much information, or they might not fill it out.
Search engines pull words from your web pages to understand what the website is about, so it’s important that the website’s content is descriptive.
To make sure your website covers all the relevant information, use the 5w’s: who (Your Company Name), what (Your Services), when (Your Working Hours & Availability), where (Your Location), and why (The Users Problems You Solve & Reasons to Contact You).
If you think it would be helpful to explain your product or service in more detail, create a frequently asked questions (FAQs) section to allow customers to learn more about your company.
Finally, make sure to use font sizes, colours, and other aspects of design consistently across your website to make it look presentable and professional.