How To Start and Build An International Business Brand
Chinedum Amachi
[Contact Center, CRM, ERP & Video Banking Software Provider][Fintech Support][ICT Personality of the Year 2022] [Rotarian]
As an entrepreneur, I am 100% positive that you want your business to become an International business that will be recognized just like the big brands in the Banking, Education, Manufacturing, Agricultural and Health sectors in Nigeria but the size of your business today is seen as a limitation, right?........WRONG!
Here are some business nuggets and steps that may help you in building an international brand outside having an office location and all:
1. Develop, if you are still at Idea stage a brand with product or services whether it has been done before or not, just ensure you have a market for it and make sure you have a Unique selling point (USP) that stands you out either in Quality, packaging, price, feature, ease of use or even delivery style.
If you have an existing business -Re-examine your business, Brand, product names, give your logo another look and Understand packaging requirements as well as can give your products on shelves and online a mileage even amongst your so-called bigger competition!
2. Make sure that you can deliver on the promises you make to your customers. It is not enough to have a USP; Your ability to deliver on time what you promised at the satisfaction of a paying customer goes along way as a MSME. Mark my words…Paying customer!
3. Make it Legal, Register your business with CAC, register your trademarks to protect your intellectual property if this applies, register with regulatory authorities like FIRS et al. Some of us can’t play in some sectors because we are hiding.
4. Get a Digital footprint, register your business online, get a business domain name, and start marketing your self and your business! You can save cost if you can study and get the skills to market your business strategically to help you sell beyond limits.
5. It is only God that maketh rich. Calling those things that be not as though they were requires that you still work towards achieving those things. May God give us grace for success!
^6. Explore Technology for your business. To speak with a Consultant avo Contact us here
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