How to stand out when applying for new roles

It's all about Personal Branding. Good personal branding will make you stand out from the crowd as top, in-demand talent. It gets you noticed and being noticed makes you top-of-mind when vacancies need filling.

Personal branding is about differentiating yourself through your credibility, knowledge and networks.

Here's some tips to enhance your personal brand:

1. Join committees and contribute to conference organisation, policy development and stakeholder engagement. Work collaboratively with others. Be authentic, ethical, trustworthy, credible.

2. Attend conferences. Network with new people. Be interested in their professional lives. Highlight your expertise. Add value.

Personal branding is about differentiating yourself through your credibility, knowledge and networks

3. Select a specialised topic. Contribute to newsletters. Get quoted in the press. Become known as an expert.

4. Contribute to relevant blogs through the publication of original ideas. Comment on other people's posts and engage in conversations. Be insightful, generate ideas and be interesting.

5. Conduct a self-review of your online information and remove material which is inconsistent with a professional image. Employers conduct on-line searches and you will want to ensure that you are being optimally portrayed.

Contribute to relevant blogs through the publication of original ideas

6. Have a comprehensive LinkedIn profile highlighting your expertise and achievements. Ensure that your LinkedIn information (roles, responsibilities, dates) are consistent with your CV. Consistently build your online connections and expand your network.

7. Communicate with your online connections regularly with updates. Share relevant information. Engage with your connections. Like. Share. Comment.

8. Be interesting. Have topics to discuss outside of work. Start a hobby, take a long weekend, read a book, stay current with the news. Relationships are multi- dimensional and building rapport is central to managing your personal brand.

Good personal branding will make you stand out from the crowd as top, in-demand talent. It gets you noticed and being noticed makes you top-of-mind when vacancies need filling.

Here are links to other articles in the Career Decisions series:

When is the right time to look for a new job?

Job searching time management tips

For further discussion phone us on:

Sydney (02) 8877 8777

Melbourne (03) 9938 7100

Or for additional insights go to one of our specialised websites:

Healthcare Professionals Group

Health & Aged Care Professionals

Pharmaceutical & Medical Professionals

Rural & Remote Healthcare Professionals