How to Stand Out with Video on LinkedIn

Don’t just create videos on LinkedIn for the heck of it.

You want to create videos that grab attention and help you stand out.

But with so much content out, how do you this?

VIDEOS THAT STAND OUT

While there's no surefire way to get more attention with your videos, there are a couple of small things you can do that will increase your chances. Some of those things include:

• Keep it short. Aim for 30-60 seconds TOPS
• Use a compelling headline/title in the video
• Create an eye-catching thumbnail image
• Add burned-in captions
• Create videos around solving your ICP’s pain points
• Add a dash of humor?
• Post videos at least twice a week

Implementing some of these will at least increase your chances of getting ore traction on LinkedIn.

The most important part you shouldn't skip over is to create content that's actually helpful. Helpful for your ideal client that is. Without this focus, your videos will likely just blend in with all the noise.

There’s a lot of “blah” video content on LinkedIn. And a lot of solopreneurs who are haphazardly posting videos.

So now’s your chance to cut through the noise ??

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TAKE ACTION

1. Review the list of ideas above. Are you doing any of these? Which ones could you start implementing?
2. Review videos on LinkedIn that are getting a lot of engagement. What about them is standing out? Why do you think they're getting so much engagement? What can you learn from them?
3. Start making changes in your video content, and be sure to track performance of them to see if they're getting attention.

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