How to Stand Out as an MSSP Using Video

In the world of MSSPs, it can be challenging to stand out from the competition. As a provider of IT security services, you need to differentiate yourself from other companies in the industry, and one powerful way to do this is through marketing videos. A marketing video can be an effective tool to showcase your brand, communicate your message, and engage with potential clients. In this article, we will discuss how to create marketing videos that will help you stand out as an MSSP.

Identify Your Target Audience

The first step in creating effective marketing videos is to identify your target audience. Who are your ideal clients? What are their pain points and challenges when it comes to security? What kind of information do they need to know about your services?? What do the different stakeholders care about when it comes to your product?? By answering these questions, you can tailor your video content to the needs of your target audience, hitting them right where they live.

Craft Your Message

Once you know who your target audience is, it's time to craft the right message. What do you want to communicate in your video? Do you want to highlight your company's expertise in a particular area of IT security? Do you want to showcase a specific service or product you offer? Whatever your message is, make sure it is clear and concise, and that it speaks directly to your target audience's pain points. Keep in mind it will take several messages, and several videos, to articulate what each stakeholder in each industry you serve cares about. Anywhere from 4-6 videos per industry you want to address.

Choose Your Video Format

There are many different types of marketing videos you can create, from animated explainer videos to product demos to customer testimonials. Choosing the right format for your video depends on your message and your target audience. For example, if you want to showcase your company's expertise, an explainer video may be the best format. If you want to show people being helped by your product, live action videos are better.? If you want to showcase a particular product or service, an engaging product demo (not a boring one) may be more effective. Consider what type of video will best communicate your message and engage with your target audience.

Write Your Videos

Once you have chosen your video format, it's time to script and storyboard your video. Your script should be engaging and informative, and it should be tailored to your target audience. Your storyboard should outline the visuals that will accompany your script, helping you plan out the shots and transitions for your video. This step is crucial, as it

?Create Your Video

Now it's time to shoot, create and edit your video. If you are creating a live-action video, make sure you have the right equipment and lighting to get high-quality footage. Don’t overlook sound, a basic lavalier mic does wonders. If you are creating an animated video, make sure you have the right software and graphics to bring your story to life. You can also buy high quality live B roll, and just use a voice track to tell the story.? Once you have your footage, it's time to edit your video, making sure that your visuals and audio are synced up and that your message is clear and concise.

Publish and Promote Your Video

Once your video is complete, it's time to do the most important part,? publish and promote it. Make sure to directly upload your video to your website and social media channels, not just a YouTube link. This will make it autoplay in your target’s feed. Make it easy for potential clients to find and watch. You can also use paid advertising to promote your video, targeting your ideal audience and increasing your reach.

Monitor and Analyze Your Results

Finally, it's important to monitor and analyze your results. Use analytics tools to track your video's performance, including views, engagement, and conversions. This data can help you refine your video strategy, making your future videos even more effective.

You can even make 2 versions of the sale video, with just the opening 5 seconds being different. Post them both and see which message gets more engagement.

By following these steps, you can create marketing videos that help you stand out as an IT security provider. Remember to identify your target audience, craft your message, choose your video format, write a good video, create it in the most effective format, publish and promote your video, and monitor and analyze your results. You will be happy with the results and the video? assets you will be able to use for years to come.