How to Stand Out as the Go-To Expert on Your Membership Topic

Looking for a way to catch the attention of your target audience? You need to stand out as the go-to expert in your industry.

If you want your membership site to be successful, you will need to grab the attention of people who matter to your business. This is why you need to build yourself as an authority in your industry and establish yourself as the “go-to” expert on your membership topic.

In this article, we’ll dive deeper into some great ways you can position yourself as the go-to expert on your membership topic in the industry you operate in.

Tips to help you stand out as the go-to expert on your membership topic

Here, we’ll go over some useful tips that can help you stand out as the go-to expert on your membership topic.

#1. Be consistent

One of the most important things when standing out as an expert on a specific membership topic is making sure you’re consistently publishing content relevant to the membership topic. This is because if your target audience doesn’t get to see much of your content and your knowledge through posts, there’s a high chance they won’t even have an idea you’re an expert.

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You should consistently “remind” your audience that you know all the ins and outs of the membership topic. This makes it much easier to position yourself as the industry expert and helps gain the trust of your audience

#2. Improve visibility

Another important factor in positioning yourself as the go-to expert on your membership topic is making sure your premium content gets in front of the eyes of the “right” people. If your membership content that showcases your expertise is not viewed by your audience, people won’t see your brand as the leading industry expert.

One way to improve content visibility is by repurposing content on your membership site. For instance, you can create a “best tips for managing money better” post out of an old “Money Management 101” guide. This way, you save yourself the hassle of creating new quality content about your membership topic and get fresh content in front of the eyes of more users. In addition to this, you can also add internal links to old posts that talk about your membership topic in new posts. As a result, it makes it easier for you to stand out as the industry expert on your membership site while improving content visibility, so even new site visitors get to see your premium content.

#3. Niche down

It’s always a great idea to cover a niche topic instead of trying to cover multiple general topics. This is because you cannot simply position yourself as an industry expert if you’re only publishing content about different or trending topics.

Instead, you should publish content that’s relevant to your membership topic only, so you can focus more on publishing high-quality content and attracting the “right” users. By publishing content only for your membership topic, you essentially associate your brand with the topic. This also means users will see you as the go-to expert on your membership topic since that’s all your membership site is about. In addition to this, It's also a great way to back up your brand’s claims of being the industry expert and helps catch the attention of new users.

#4. Stay informed of the latest industry news

If you’re claiming to be the industry expert, it’s important that you also stay on top of the latest industry news and updates.

This ensures the content you create is relevant and meaningful to your target audience and helps you brainstorm new content ideas. If you’re well informed about the problems going on in your industry, you can offer valuable solutions to the right users, which can be profitable for your business while also helping your brand gain more authority.

#5. Ensure relevancy

Other than being well-informed about industry news, it’s also important to ensure that all the content you publish is relevant to your membership topic.

For instance, if your membership topic is about photography, you don’t want to publish content on business marketing tips. This confuses your audience and removes credibility when you claim to be the industry expert on a specific membership topic.

#6. Don’t hard sell yourself

No one likes it when businesses hard-sell products and services or make big claims that are hard to believe. This is why it’s important to ensure you’re not pushing the line too much with your target audience when making claims about being the industry expert.

Instead, you can showcase your expertise through high-quality content and offer valuable solutions to your audience. This way, you will have an easier time convincing your audience that you’re the go-to expert on your membership topic.

#7. Ensure maximum availability

Another important aspect of positioning your brand as the industry leader is ensuring you’re always available for events in your industry. This means you must be fully aware of any live events, conferences, and other public events that other businesses or organizations might host.

If you’re always there and participating in important events in your industry, it makes it easier for you to position yourself as the industry expert. In addition to this, this also helps you network with important figures in your industry and get your message across to the right people.

#8. Build online presence

Another great way to position yourself as the go-to expert on your membership topic is by creating a huge online presence for your business. This helps you get your messages across to more people and get high-quality content in front of the eyes of more interested users.

While there are many ways to create an online presence, consider using social media marketing channels and promoting your brand on other high-traffic websites. For instance, you can join Facebook Groups with people interested in your membership topic or use LinkedIn to get in touch with other businesses so you can publish guest posts on their websites.

#9. Always be confident

If you’re confident when making claims about being the go-to expert on your membership topic, there’s a high chance most users will find it convincing and easier to trust your brand’s claims.

If you know so much about a membership topic, it essentially gives you the right to speak more about it and helps solve more problems for your audience. This is the only way users will actually find out how knowledgeable you are about a topic and whom they can go to whenever they have a problem regarding the topic.

#10. Create quality content for free

Since promoting yourself as the go-to expert on a membership topic involves getting your message across to more users in your industry, you need to have a solid way to attract new site visitors to your membership site.

A great way to do this is by publishing free quality content. This puts off the impression that you’re an expert who wants to share knowledge and help other people fix problems. It also helps you encourage more subscriptions and makes it easier for your target audience to trust your brand.

#11. Write a book

Another great way to showcase your expertise and let people know how well you know your membership topic is by writing a book on it.

A book can help you tell your “story” of how you became the expert you are today on a specific membership topic. It also helps make your story more legit and believable if it’s in the form of a full-fledged book. As a result, it increases your brand’s credibility when making claims of being an industry expert and leader.

#12. Publicly speaking

Publicly speaking about the topic that you’re experienced with can help you gain more attention from the right users in your industry.?

As the keynote speaker, look for opportunities to speak at public events in your industry. This way, you have a better platform to speak your mind and get important messages across to the right people in your industry.

#13. Be open to guest posting

You don’t want to think that if you’re publishing content for free on other businesses’ websites, it’s essentially taking away from your brand’s authority.

Instead, it works the complete opposite as it helps your brand reach out to more people and tap into other brands’ markets. As a result, it’s much easier to stand out as the industry expert if all your competitor sites also have your content published on them.

Conclusion

Standing out as the go-to expert on your membership topic is important if you want to grab more people's attention in your industry.

Ideally, you want to ensure you’re always creating high-quality content about your membership topic while always staying on top of the latest industry news and updates. You can also use various promotion methods to grab more people's attention, such as public speaking at events, guest posts, or creating content for free on your site. This helps you send out important messages to the right people and position your brand as the leading industry expert on your membership topic.

Do you know of any other ways to stand out as the go-to expert on a membership topic? Let us know in the comments box below.

Want more free great advice and tips on how to build a great eLearning membership business online Get this free PDF here: https://www.wp-tonic.com/download-membership-guide/