How to stand out in 2025. Attract don't chase.
Rohan Girdhani (The TechDoc)
I help founders build scalable, human-centric and profitable SAAS. Scaled 30+ startups in 11+ years. Delivering Results, Not Promises. Let’s engineer SaaS that retains, scales, and dominates.
Happy new year to everyone, and welcome to all the new subscribers ??
This is my first edition for 2025. Let's clear some ground...
Last year, 50,000 startups failed, burning $27 billion.
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If you are only building to get the investment and burn capital for every single action. Investor's are now cautious and focused on startups that are generating revenue and 18-36 months from the exit.
And why wouldn't they be?
Everybody is looking for better revenue and profits. If you are still in the same mindset going in 2025, that will be a grave mistake.
And then the new AI age is here, coding has turned easier then ever. But here is what we would be missing in 2025.
With the rise of AI tools, building has turned easier then ever. But engineer good products just turned harder.
If you are reading this, this might just be for you. You will find a lot of low quality products churning out in 2025. And even more startups closing down this year.
You won't be able to get investment with the same strategies for long. Here is what you need to do, to attract investors rather chase them -
→ Engineer for customers as per their psychology
→ Stories win, habits win not products
→ Engineer retention framework to get past the competition
→ Consider revenue strategies from DAY 01
→ Build for scale, not for 100 customers
→ Put quality systems in place to avoid technical debt
Here's how you can be ready in 2025:
? Build for winning habits, not just the revenue
When customers attach good habits with your software product, that are easy to operate and make them successful again and again with each passing cycle. They stay.
? Market Validation
Top reason why startups failed in 2024.
? There was no market need
? Revenue strategies from DAY 01
What is the single most important thing that will keep your startup afloat?
Cash flow, check the chart again the second most important factor for startup failure was cashflow. Engineering profitable products is more of a science that you could learn without having any prior technical knowledge. Here is my playbook developed over a decade and tested with dozens of startups -
领英推荐
? Partner with right experts
The beautiful essence of founding a startup is that you don't need to know everything. But when you start entering all the places where you strength isn't.
You start mistakes that could have been avoided at the first place. You need a battle tested advocate for your startup that can accelerate your journey.
? Be a founder, who generates opportunities not a micro business owner.
? Build for scale and quality
50% of your engineering work can be automated with right quality systems in place, which can contribute to time savings that could be utilized to grow business and bring more depth and clarity to your softwares.
With quality, think scale. Any investor or company buying out your shares look at your tech architecture and how solid it is in terms of handling load, security, assessing risks and speed.
? Engineer customer retention for profits
Investors now are also cautious and revenue centric, when it comes to investing. Think about it...
If you just know by trackable science that which page will -
This week i also released a video on youtube to understand the difference between a specialist and a generalist and who will stand out in 2025. Click to watch now.
REMEMBER
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The right action everyday has insane compounding return.
→ And my legacy framework To master the CTO functions and convert an idea to reality
Hope you found this helpful.
Chat soon,
Rohan ??
?? Whenever you’re ready, here’s how I can help you:
1 - Grab my free video guide → go HERE
2 - Book a consultation/coaching or one of my programs → go HERE
3 - Like this newsletter? Then you’ll LOVE my youtube → go HERE
4 - Book a free introduction call → go HERE