How to Squeeze out Conference ROI

The pandemic really opened the eye’s for marketers that they can’t rely on conferences alone for opportunities to drive new business. They should be investing in other digital ways to engage prospects. Conferences will still happen but I believe companies will evaluate more about which conferences to attend but also how they can make these events drive even more ROI.

If you look at conferences in 3 marketing bucket’s, these are all points along the buyers journey. Check out the video below as I breakdown these actionable items that drive real results to converting new business!

At the end of the day its a game of how you can squeeze out more conference ROI by using more digital tactics so when they show up at the conference and know about your solution already and if not you have a digital tactics in place afterward to reach out.