HOW To Spy Your Online Competitors On Google
Ever wonder how to analyze your online competitors on?Google?
Similar to what we addressed about?analyzing your online competitors on Facebook, you can compare with competitors’ campaign performance of other advertisers who are participating in the same auctions that you are in through Auction Insights.
Consequently, this information can help you to strategize in terms of bidding and budgeting by showing you the successes and also pinpointing the missed opportunities for improved performance in your business.
The auction insights report for search campaigns provides 4 different statistics:
How to get there:
First, sign in to your Google Ads account and click the Campaigns, Ad groups, or Keywords page menu based on what information you want to see in the report. Click on Auction insights.
You'll now be taken to your auction insights report. If you selected only Search or only Shopping campaigns or ad groups, you'll see the corresponding auction insights report.
You can generate a report for one or?more keywords, ad groups, or campaigns (as long as they meet a minimum threshold of activity for the time period selected), and segment results by time or device.
P.S. Similarly, you can also view all your?competitor’s ads on Facebook!
If you think this is too confusing to analyze, why understand when you have a bunch of experts at?LOCUS-T?to serve you now!