How to spy what analytics tools the competitors are using.
Aushmin L.
Growth Leader: AUM $5B+ |Budget $40M+ IProduct & Marketing Strategy |Retention |Building CRM System |Data Analytics |ROAS, ROI & LTV Expert
Pain point: 1) Most of the app startup companies take a lot of time to figure out that what analytics tools they should use for their app for better performance.
2) There are more than 1000 tools to analyze. It takes lots of time and resource to do all the research work.
Companies desire: I wish we could figure out what our competitors are using.
The Trick: After 5 days research work I made my companies desire into reality.
The process is as follows:
Step 1: Download APK of the App
a) In Google write APK for app (name of your competitor app)
b) Download apk.
Step 2: Open this link: https://www.javadecompilers.com/apk
Choose the downloaded apk file --> Upload and decompile
Note: The process will take time (5 to 7 mins)
Step 3: A new window will open up in that just click download and save it to a folder and then extract all the files.
Step 4: You can see most of the files of an app, but before digging into all folders just click "com" folder.
Step 5: Go to the "com" folder and there you can see most of the tools that our competitor is using.
Note: You should be aware of the name of some famous tools in the market so that you can look and identify quickly.
Result: 1) This suggestion of mine helped many companies to take decisions quickly and after purchasing those tools I saw a happy face because the selection of the tool was found out to be correct and they were getting the best results to improve the performance of the app.
Suggestion: To all app companies, first go with "Appsee" to check the behavior of multiple users around the world in many devices with video recording feature. It will assist you to identify unknown bugs and user behavior in real time. Then you can go with the paid app with your research conducted.
Do let me know if this technique was helpful. It was my first draft on LinkedIn, stay tuned for more...
Thanks