How To Spy on competitors marketing strategies

Spying sounds a bit unfair but, in a time of growing digital presence and having lots of competitors. Therefore, you should know your competitors marketing strategies.

And, it is important to understand what you can provide better than your competitors to your audience that adds more value.

You can emulate and improve on these strategies to elevate your business.

It’s a beautiful thing, and I’m thrilled that we’ve arrived at this stage. I’ve been championing the use of competitor analysis for a long time now to understand competitors and marketing strategies.

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1.Follow your competitor's blogs and social media

Follow all competitors you know on social media, sign up for newsletters, and observe their blogs.

Companies announce new features, publish product updates and other news that can give you some insight into what they’re doing and what they’re about to do.

It's always good to know what topic your competitors are talking about.

Social-searcher shows you all social media activity of any chosen company. Spy on their activities on Twitter, Facebook, Youtube, and more.

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How to spy on competitors marketing strategies and best tools to spy

2.Find out technologies

When you visit your competitor's website and, you get tracked everywhere with ads that are so well-tailored that you just want to click and the technology and design may be more attractive to the audience.

They might be the masters of Google Remarketing and Facebook Retargeting but you know it’s something more – you see ads not only from their networks but others as well.

visit builtwith.com and type in the URL. You will see what technologies the website uses so, you can implement it for yourself or look for even better alternatives.

3.Check their reputation

It's very important to understand how much your competitors are popular and hows their reputation over the internet and with the audience for a better understanding of successful marketing strategies of your competitors

One of the metrics that are easy to check and gives you a lot of information is traffic to the website.

Not only numbers are important but also trends – some competitors might be not popular at the moment but traffic growing 50% a month shows that they might kick your ass in a few months.

There are 2 basic tools you should use: Similarweb and Alexa. None of them is 100% reliable, but you can observe trends and have an overall view of their popularity.

Similarweb shows you not only the amount of traffic but also its sources so it gives you a hint where it could be worth to advertise or to be present. Both tools are free for basic use and offer more advanced insights in paid plans.

4.Check Popular keywords and Ads running by competitors

Everyone runs AdWords campaigns. Even Google itself.

Knowing what keywords your competition uses for search engine ads will allow you to estimate costs and find niche keywords that are cheaper.

You will also find out how your competitors position themselves on the market.

you might spot weaknesses in their marketing message or have an idea of where to place them to bring more high-quality traffic.

Similarly to monitoring ads in search engines, you are not able to visit all the websites to check where your competitors place their ads so you need a tool.

One of the most powerful tools you can use to spy on your competitors’ AdWords is iSpionage.

However, even two companies providing very similar products can position themselves on the market in 2 different ways and thus maintain different keywords.

Similar to paid keywords, it’s valuable to know what keywords bring organic traffic to the website. You can try to optimize your search engine for similar keywords or try a different strategy.

Positionly is a great tool for spying on your competitors’ keyword rankings. With just a glance, you will be able to see how your website is doing in comparison to other brands.

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I hope these techniques of spying on competitors marketing strategies and tools help you and I'm sure you will implement them in your digital business.

Just remember about the etiquette of spies – don’t simply copy your competitors.

All data gathered using described tools should make you smarter and help you create your own strategy.

And also comment and mention if any other points and tricks you have. Most Appreciated!!!

#digitalmarketing #digitalmarketingtips