How Spotify helps in creating a delightful customer experience!

Music plays an important role in everyone’s day-to-day life. Let it be happiness, sadness, joy, grief or love, music is everywhere. For me, Music is an escapism from this world of constant chaos. I spend nearly a minimum of half an hour to 1 or 2 hours, every day.

During my UG college days, if I had to listen to a song, I had to go to a website, search for the songs, download them in mp3 format, move it to my mobile phone’s SD and place it in a selected playlist. This is the process I had to go through before I thoroughly enjoyed the music in repeated mode until I got bored of the song which never happens.

With Spotify , listening to music, made simple!

1?? Searching of songs

You can see that the above process is long, but with Spotify, it was reduced to 2 steps. 1) Search the song & tap it 2) Like it or move it to the relevant playlist. You can see how much time, it saves.

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2?? Artist’s songs

Think how much bliss will it be when you discover your favorite artist’s other hit songs or albums, you never ever heard! Being a Swifties, I listened to only most of her songs which are either the title songs or the songs that had a Music Video(M/V). To say accurately, I never got the idea or chance to hear the B - side track.

With Spotify, once I clicked a song, I get to visit the artist's page which has “Top 5 popular” songs or the “This is Taylor Swift” where most of her songs are there. Sometimes B-side songs are so good compared to the title song, you can imagine that how one can be missing these hidden gems. It’s a crime, not to hear this beautiful music.

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3?? Recommendations

Once I searched for a song which I like and finished listening to it, Spotify automatically plays another song that is relevant to my liking of a genre. A few times, I also added the songs that Spotify recommended to my playlist.

Spotify also displays the number of times a song is listened to by people. By seeing this number, we can be sure that the particular song will be good and can try to listen to them. Through the recommendations and numbers, one can further explore the undiscovered different genres of music.

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4?? UI/UX & Features

Well, I don’t have to tell you about its UI/UX and how visually aesthetic it is! Added to this are the other features such as Jump back in, Popular Albums, Happy Vibes, Charts, Country’s Best, Today’s hits, Best of Artists, Trending, New Release, Discover picks for you and lastly Uniquely Yours.

This Uniquely Yours has your On repeat songs, Time Capsule, Liked songs and your top songs of the year. This gives you the experience of time-traveling to your past!

Last, but the most important

5?? Bragging Rights

Yes, you heard it right, bragging rights! One of the best features in it is the Spotify Wrapped, which you get at the end of the year. How prideful you are or how much you brag about when you come to know that you were in the top 1% or 0.1% of your favorite artist’s listener of the year. It may not be a thing for others, but for you, it will surely be a big thing. As a Blinks, Swifties, fan of AR Rahman & Ilayaraja, I can brag about this and will gladly put it on my socials! ??

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I think that’s a wrap!

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P.S. If possible, maybe you can share your favorite song in the comment section, and I will listen to it for sure ????

Love Story & August by Taylor Swift, Ddu-du ddu-du & Stay by BlackPink, Dernière Danse & Ainsi bas la vida by Indila, Enjoy Enjaami by Arivu/Dhee, ChakDe India from Chak De and recently, Chaleya from Jawan. Let’s explore music together ??

Credits: Spotify & graphics by Sheikh Shahin

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