How to Spot Your Next Big Business Opportunity On LinkedIn

There’s a pattern I see with small business owners.

They hope for more visibility.

They hope to land podcast interviews.

They hope to form strong partnerships.

The reality? Business growth isn’t built on hope. It’s built on action.

As entrepreneurs, we often overlook opportunities that are right in front of us. Worse, we get in our own way. At this stage of my business, LinkedIn is my go-to platform—not just for me, but for my clients. It’s where strategic action replaces endless wishing, leading to measurable growth and revenue.

Want more attention from your target audience?

Most content on LinkedIn misses the mark. It doesn’t resonate with dream clients and often lacks the keyword phrases they’re searching for. Here’s what many forget—LinkedIn is not just a social platform; it’s a search engine. And the best part? LinkedIn articles and newsletters get indexed on Google. When you publish strategic content here, you’re reaching your audience on and off the platform.

Want to get more interviews on podcasts?

There are countless podcast hosts on LinkedIn. You just need to know how to find them. Let’s say you’re a family psychotherapist in New York. Try searching “family podcast host New York” and filter by "People." Now you have a curated list of potential hosts and podcasts where your expertise would be a perfect fit.

Want to form strategic partnerships?

Start by identifying who would make an ideal strategic partner. These are people who can refer clients to you—or professionals who offer complementary services. For example, if you're an SEO expert but social media isn't your strength, search "social media strategist Ontario." This simple search can help you form an "in-house" team, deliver more value to clients, and improve customer retention.

Less Wishing, More Doing

Entrepreneurship thrives when you move beyond hoping for opportunities—and start leveraging the ones at your fingertips. When it comes to opportunities, LinkedIn delivers.

Reflection Time:

• Are you posting content without tying it to your company goals?
• Are you paying for LinkedIn Premium but not using the platform in a premium way?

Moving forward: What’s the first step you’ll commit to on LinkedIn to get out of your own way? Getting in front of the right people should always be a top priority—whether you’re a solo entrepreneur or leading a larger team.

I help my clients use LinkedIn strategically to:

• Attract their ideal clients
• Secure more speaking opportunities
• Grow their email lists
• Appear in top search engine results

If you’re not experiencing these outcomes, it’s time for a change.

This month, I’m accepting three clients into my 21-Day LinkedIn Accelerator. If you're ready to stop wishing and start doing then send me a DM to schedule a call.

Let’s get LinkedIn working for you—before the next quarter begins.

Denise Boswell is a LinkedIn Strategist. She helps entrepreneurs and senior leaders stand out on LinkedIn as the go-to in their industry and earn more revenue. Reach out to discover how to generate quality leads with LinkedIn.