How to spot your idea and sell it too
I think I bought both these books 10 years ago. Both books written by Sam Harrison,
Here is the contents page for IdeaSpotting:
Nobody spots hot ideas in cold offices - SO WHY SIT THERE?
Explore ranges OF POSSIBILITY
What you see is WHAT YOU GET
Listening 101: close mouth. OPEN EARS
Ask the question, play the fool. Don't ask the question STAY THE FOOL
Know what makes your audience LAUGH, CRY SCREAM
If an idea pops up, write it down. If a vision drifts SKETCH IT OUT
17 topics in all. Invaluable tips and advice.
Let us come to IdeaSelling:
Here are a few topics:
How to deal with DECISION MAKERS
Begin by boosting YOUR BELIEVABILITY
Learn by asking ALL THE RIGHT QUESTIONS
Find out what clients want BY LISTENING
Success = Opportunity + PREPARATION
How to present a A POWERFUL PITCH
How to handle OBJECTIONS
and the it is FOLLOW-UP AND MORE
I used to refer to these two books every time I was designing a workshop for a client. Just to escape my own sameness trap. I have been going through these for the last one week to soak myself before writing this piece.
In 360 DEGREE EXPLORING Sam has put together a superb list of things that surround us and can become triggers or sources of ideas.
Look at this list:
- Personal surroundings
- Peers
- Print media
- Food
- Entertainment
- Hard Data
- Strangers
- Internet
- History
- Nature
- Venues (before social distancing days)
- Competitors
- Transportation
- Retailers
- Customers/Clients
- Idea Masters
- Kids
- Friends
- Science & Biology
This is just one example.
When I see the two books again - it was like meeting two old friends. My current project is to explore how to adapt Sam's suggestions to online brainstorming.
Not easy. But not impossible either. May be some of Sam's ideas can help me crack this challenge.
Go ahead spot your ideas. And sell them too.
Director & Principal Consultant- enabling clients to mitigate Business Risk to improve Governance and Sustainability.
4 年Thanks Sridhar Great tips
IF IT'S TOUGH GIVE IT TO US – Global Search for Transformational Board Directors, MD/CEOs/CXOs. Crafting careers , Mentor, Seasoned Sales Veteran , INTERVIEWEE skills
4 年Very interesting Spotting is great but if you can't sell it / make use of it - its a waste
Product Manager Low Code
4 年Thanks for sharing this.
Strategy sounding board, Auracle World, Co-Founder, BrandRead.i.y?, Non-Executive Director, Allevia Limited, Adjunct Fellow, Western Sydney University, Finalist, Outstanding (Courageous) Leader Award 2024
4 年Thanks, Sridhar for sharing. Sound very practical. I use snippets from Andy Boynton's Idea Hunting video (from my Stanford library) in my Entrepreneurship class. I think his book was co-authored with Bill Fisher.
Marketing | Strategy | P&L | Category Creation
4 年Sridhar Ramanathan this piece is of great value.