How to Spot a Business That Cares: Insights from Angela Prentner-Smith

Imagine starting a new job full of excitement and promise, only to find rigid schedules, a lack of support for working parents, and a homogeneous team that doesn’t reflect the diversity they claimed to champion. This disheartening experience is all too common. So, how do you avoid this? How can you spot a business that truly cares?

In a recent conversation, Angela Prentner-Smith (FRSA) shared valuable insights on identifying businesses that genuinely care about their employees and broader societal impact.?

Here are the key indicators to look out for:?

1. Comprehensive Parenting Policies and Flexible Working:

While many companies offer flexibility due to legal requirements or the shift brought on by COVID-19, true flexibility goes beyond the minimum. It's?important?to understand what a company means by "flexible working" when?you're?considering where to apply. For example, do they offer flexible hours, remote work options, or support for working parents??The extent and nature of these policies can?be a strong indication of?a company that genuinely cares about its employees' work-life balance.

2. Clear and Impactful Company Purpose:

People?are increasingly drawn?to companies with a clear purpose and a positive impact on the world. Angela emphasises that working for a company with a mission that resonates with you is crucial. Businesses that focus on more than just?profit,?and instead strive to make a meaningful?difference,?often create a more engaging and fulfilling work environment.

3. Commitment to Diversity and Inclusion:

A?truly?caring company prioritises diversity and inclusion. Examine the company’s team composition and marketing materials. Are they genuinely diverse, or do they merely pay lip service to the idea? A diverse workforce is a strong indicator of a company that values inclusivity and is committed to creating a hospitable environment for people from all walks of life and with different perspectives.

4. Authentic Representation:

Pay?attention to whether a company's stated values match its actions. For instance, a tech company claiming to support diversity but showcasing only a homogenous group in their marketing could be a red flag. Authentic representation in their team makeup and external communications is crucial.

When looking for a business that cares, these factors can help you make a more informed decision. Companies that demonstrate?real flexibility,?have a purposeful?mission,?and show?true?commitment to diversity?are likely to?offer a more supportive and engaging workplace.

#HiringAndPromotion #WorkplaceCulture #DiversityAndInclusion #FlexibleWorking