How Spooky Will It Get This Holiday Season?

We hope you had a great #Halloween. Who else has too much candy in their house now (not sure why this happens to us every year)?

According to the National Retail Federation , Halloween-related activities returned to?pre-pandemic levels. With the spike in participation, total Halloween spending was likely to reach a record $10.6BN.

• However, as the holiday season ramps up, things may not be looking up across the board. There are ominous signs that online marketing is slowing....drastically.#YouTube revenue declined for the first time since Google started reporting the video division's earnings separately.
• #Microsoft’s search and news ad business has shrunk each quarter of the past year, coinciding with the downward trajectory of the entire online advertising market.
• #Facebook parent #Meta?posted its second revenue decline in a row, as the social media company faces challenges across many fronts.

The scary news is sure to give heebie-jeebies to many #brands. At the least, it's a wake-up call to evolve marketing strategies to respond to what's happening in the market as we enter the critical holiday season.

• #Walmart?Enhances Digital Shopping Ahead of the Holidays?Retail Dive?
• #Amazon?Ads Features Focus on Measurement, Clean Room, Video - Media Post?
• #Lowe's?Expands Off-Site Media with Yahoo - Path 2 Purchase

• Valpak?Gets Into Data Business - Media Post?
• YouTube’s?Shrinking Ad Business is an Ominous Sign for the Battered Online Ad Market - CNBC?
• #TikTok?Launches 'TikTok Academy' Marketing Education Platform?- Social Media Today???????

• Amazon?Returns to Profitability, But Faces Major Challenges With Its E-Commerce Division?- Modern Retail?
• How?Pepsico?is Growing E-Commerce Profitability?- Consumer Goods Technology?
• Shopify?Shares Surge as Results Ease #ECommerce Slowdown Fears - Reuters???????

========

Interested in advertising on the?DSX??Digital Doses Newsletter? Our subscriber list connects to 3,000+ key decision-makers at retailers, brands, and suppliers.?Find out more.