How to spend $40.93 to generate $7,500 in sales
Justin Welsh
Building my one-person business to $10M in revenue and sharing everything I learn along the way.
Last Tuesday, I had an interesting idea.
I wanted to see if I could generate sales by pitching a new product I thought of on the spot, that didn't exist.
My goal?
Generate $5,000 in sales without spending more than $50 and 10 minutes of my own time creating the product.
Here's how I did it, and literally, step-by-step, how you can do it too.
Step 1: Find anything on your computer/your social media that already exists and could be valuable.
I was prompted to think about a "swipe file" of my top LinkedIn posts when someone told me they "save" them online and wish there was an easier way to access them.
The Swipe File was born.
My top 50 pieces of content, seen 21M+ times.
My goal was to use The Swipe File as a free add-on to generate additional purchases of my new product, The Operating System .
Step 2: Announce the new product online
I used some old copy from another product launch and updated it to announce The Swipe File on Tuesday, July 20th.
Step 3: Wait to see if people buy
I wanted to see at least $5,000 in sales before I knew the idea was something that resonated online.
It created $7,500 in sales.
Step 4: Find the contents necessary to create the product
I went into Shield App and sorted all of my historical posts by impressions, and then simply exported them to a CSV file.
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Step 5: Outsource the creation
I went onto Fiverr and found someone who could pull that data into an eBook.
I also made sure to include video instructions of exactly what I wanted.
Step 6: Review and download
He completed work 24 hours later and did an excellent job.
I uploaded it to Gumroad to be distributed to the customers on August 4th.
TL;DR
There is SO much value sitting on your GDrive, or Notion, or Dropbox.
If you are active on social media, you've likely already created something that people would be happy to purchase.
If you want to unlock a bunch of ways to grow your audience and build internet income here on LinkedIn, then start with The Operating System .
Invest in your future and learn to generate massive demand.
Cheers,
Justin
Digital Marketer & Direct Response Copywriter | Over 20+ Happy Clients | Optimizing Funnel Conversions & Brainstorming Winning Marketing Strategies
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