How to speed up the sales cycle for enterprise companies

Concluding contracts with corporate clients in the traditional way is a laborious and time-consuming process for enterprise companies. The standard sales cycle, which includes lead generation, qualification, negotiation, and closing, can take from 6 to 12 months. For many players in the enterprise solutions market that depend on new contracts, such terms are simply unacceptable. There is an urgent need to speed up this process.

An innovative strategy for using ready-made LinkedIn profiles

To solve this problem, an innovative strategy for using ready-made professional profiles on LinkedIn was developed. The main idea is that instead of creating a profile from scratch and warming it up for a long time, an enterprise company rents a ready-made profile that has a large database of relevant contacts and expertise in the desired topic.

Key advantages of the strategy

1. Saving time at the lead generation stage - about 6 weeks. According to statistics, using a ready-made profile can save from 4 to 8 weeks in the initial stages of attracting potential clients compared to a traditional sales funnel.

2. Scalability. On average, one promoted profile can generate 5 to 20 leads per month. At the same time, we've recorded figures of up to 30 leads per month for individual profiles in hot niches.

3. No blocking. Unlike purchased accounts, profiles are created for real people with supporting documents, which reduces the risk of blocking to 2-3% versus 80% for unconfirmed accounts.

4. Targeting a specific audience. We have profiles customized for popular areas: Enterprise Architecture, Digital Transformation, Cloud Solutions, Cybersecurity, AI/ML, and others. The number of contacts depends on the niche - from 500 for highly specialized to 5000+ for broad areas.

5. Easy transfer between clients. To avoid conflicts of interest, a profile works for only one enterprise company at a time, which ensures complete transparency of the process.

How the process of working with a strategy works

1. An enterprise company chooses the most relevant profile for its expertise from the provided pool of accounts.

2. The profile is transferred to the company for a certain period (usually 1-3 months). It is adapted to the needs of the client - the description is changed, and it is linked to the enterprise company.

3. Target contacts are selected from the existing database on behalf of the profile. They are sent a case study with a successful company project and other materials to create intrigue and attract attention.

4. Meetings are scheduled and negotiations are conducted with the contacts who responded to the warm-up by the sales department of the enterprise company.

Results of the strategy application

Applying the strategy with ready-made profiles has shown excellent results. On average, the time to close large contracts has been reduced by 2-2.5 times compared to the traditional sales cycle. In some cases, the time savings reached 4-5 months. This approach proved particularly effective for enterprise companies, consulting firms, and technology solution providers working with corporate clients. After implementing the strategy, companies showed an increase in the number of new contracts by 35-50%. More than 50 companies are already successfully using this tool regularly.

The strategy of using ready-made professional profiles can significantly speed up the process of concluding contracts with corporate clients. Its key advantages are significant time savings, scalability, targeting a specific audience, protection against blocking, and easy transfer of profiles between clients. For successful implementation of the strategy, we recommend consulting with experts.

?? P.S. You can look for clients on LinkedIn yourself, but why, if we have trained specialists for this work??

We generate meetings with major clients to sell software development services. Let's meet with our team and discuss how we can help your company grow sales: https://it.leadgen911.com/quiz-cm-en

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