How to Spark Up Conversation Using the FORD Method
Benjamin J. Gomez, PMP?, CFE
Product Management | Management Consulting | Venture Capital | Recognized as Hispanic Executive 30 Under 30 | MBA Candidate at The University of Texas at Dallas
Striking up a conversation with someone new can feel intimidating, but the FORD method offers a simple and effective way to break the ice. The acronym stands for Family, Occupation, Recreation, and Dreams—four universal topics that most people enjoy discussing. Here’s how you can use each to start and sustain meaningful conversations:
Using the FORD method ensures that you have a natural, flowing conversation with anyone, and it helps build rapport by focusing on topics that are important to most people.