How to Source Commercial Solar Projects at Scale

In the fast-paced world of commercial solar development, time is money. As a former solar and storage developer, I’ve seen firsthand how manual property research can become a significant bottleneck in the project development process. Developers often spend countless hours digging through public records to check property taxes, gather contact information for decision-makers, and assess site suitability before contacting a property.?Next, they spend hours crafting that perfect first message, only to… not get an interested response… or any response. Darn. Now to the next. But, there is a better way.

The Cost of Manual Research

According to a 2024 report by LandGate, data analytics is becoming indispensable for commercial and industrial (C&I) solar developers. The report highlights that developers who leverage data tools can significantly streamline their processes and identify target property owners at scale—reducing research time by up to 50%. This efficiency allows teams to focus on high-value tasks rather than getting bogged down in administrative work.

Fabgen’s Account-Based Approach

At Fabgen, we understand this pain point deeply. Our account-based approach leverages advanced data analytics to streamline outreach. The property review process is of course required, but in my opinion, can be done after engaging with ownership at an account level to see if they will even entertain in a conversation.

Volume Negates Luck in Commercial Solar Origination?

Consider reaching out to the entire market within your target area, getting responses, and then doing a review of their properties with a simple checklist. It is like making offers on 100 ideal houses to see who will bite as opposed to spending 4 hours on each offer and sending them one by one. Real-World Impact For example, one of our clients reported that after integrating Fabgen’s solutions, they were able to identify and engage with 80% more qualified leads within just a few months. This increase in efficiency translated into a $2 million opportunity that would have otherwise been lost in the shuffle of manual research.

A Strategic Shift

The shift towards data-driven decision-making and outreach is not just a trend; it’s essential for survival in the competitive solar market. As the C&I solar sector continues to thrive, and typically be more profitable and sustainable than residential, developers must adapt to remain competitive. By utilizing the services of agencies like Fabgen, you can ensure that your team is not only keeping pace but leading the charge in this renewable revolution.

Next Steps??

Book a free strategy session HERE with Fabgen and let’s make a plan to get you to a full pipeline with a high gross margin.

Fabgen identifies and connects with the commercial real estate landlords, corporate sustainability teams, and high-energy-intensive facilities you want to meet. We generate warm introductions to the economic buyers and champions and these firms you need to get a commercial solar deal done.

We offer anyone who does a demo the option of a list of 25 decision-makers in an area of their choice.

Would you take a meeting with Fabgen if we offered you a spreadsheet of 25 commercial real estate or sustainability decision-makers? Again, if you’re interested… then please book a demo HERE.