How NOT to Sound Like a Robot

Artificial intelligence is here to stay.

Using it can be an incredible time-saver.

It can make life a whole lot easier.

But for estate agents, overusing it can make them sound boring, samey and predictable – especially ChatGPT.

We use ChatGPT in our working days among our team. It’s like a turbo-charged Swiss Army knife, given all the different jobs you can use it for.

We use it for research, organisation, idea generation, planning, double-checking and carrying out simple tasks.

But we don’t rely on it to write articles – that’s down to our team of writers.

We will never use it to write personal welcome messages (this happened to us when we joined a new supplier; it was obvious AI had written it).

The trouble with over-relying on it is that it may speed things up but at the price of becoming impersonal, which in a people business like estate agency, is a big mistake.

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The worst example of this was an email I received from a past member who was cancelling their membership.

We’d done a lot for these guys over the years – a lot more than the monthly subscription included.

Their cancellation email was long-winded, cold and clearly written by AI (the Americanisms and tone were a dead giveaway).

We’ve no issue with people leaving our membership; that’s life, and we never harbour any hard feelings.

But these guys would have saved themselves time and a bit of reputational damage by simply writing out a couple of personal lines, especially as we had a close working relationship, to make us aware of their decision.

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I’m seeing more and more agencies make mistakes using AI and ChatGPT.

They’re often swapping speed for sincerity, efficiency for emotional intelligence and step-by-step watering down what makes their agency different.

We’ve created a list of words and phrases that AI (ChatGPT) overuses.

Don’t get me wrong; some words and phrases naturally happen when people write.

But what follows is a list of telltale AI words and phrases our proofreader created for you to be mindful of.

She works across many industries, sees a lot of AI-generated content, and can spot a ChatGPT-generated piece a mile off.

Like anything in life, maintain moderation and balance, especially when using technology and AI.

Thanks for reading.

Jerry