How soon is too soon to prepare for the holiday season?

Amazon Prime Day 2024 saw U.S. consumers spending approximately $14.2 billion, marking it the biggest Prime Day ever. This success was the result of months of preparation. Amazon's meticulous planning involved detailed playbooks, extensive employee training, and robust safety measures. From hiring new staff to hosting employee appreciation events, Amazon ensured their fulfilment centers and delivery stations operated seamlessly.?

As we approach the holiday season, take a page from Amazon's book. Start preparing now by managing your inventory, optimizing customer support, and ensuring smooth post-purchase operations. At Lateshipment, we handle all your post-purchase needs, allowing you to focus on providing the best experience for your customers.?Here are some resources...

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Mark your calendars for August 21, 2024!

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More resources from our vault:?

• ?11 shipping notifications to be sent during the holiday season
• Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs
• Shipping as a marketing tool: Drive delight this holiday season

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It's that time of year to marvel at Prime Day's success, powered by Amazon's meticulous preparation. Months of planning go into product selection, inventory, margins, and fulfillment, making it a masterclass in execution for every retailer.

Prime Day is the starting gun for the holiday season's final lap. While most brands begin reviewing front-end operations like data, pricing, and inventory in early September, the best start in August, focusing on fulfillment and post-purchase experiences.

The holiday season attracts many first-time customers, making it crucial to deliver a flawless experience to convert them into repeat shoppers. With shipping congestion and delays at their peak, August is key for preparation. We suggest having a backup carrier, investing in technology for real-time support, and automating customer communications to manage issues effectively.

Planning now can yield significant benefits for your brand during the holiday season. Good luck!