?? How Solopreneurs Can Improve Their Blog Strategy for More Website Traffic

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?? Improve Your Blog Strategy for More Website Traffic

?? Tool of the Week in the Website Design Category

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You’ve been blogging for months, maybe even years, sharing your blog, and expecting your blog posts to bring in traffic and leads to your business.

But instead of a steady stream of visitors, you hear crickets. Nada. Zip. Zilch. What, is going, on?

Here’s the deal,—a blog without a strategy is like putting up a billboard in the middle of a desert.

It might look great, but no one’s driving by to see it.

In this article, I’ll share how to turn your blog into a magnet for your audience.

And the best part? You truly don’t need a huge budget or fancy tools to make it happen.

Let’s start with whyyy your blog isn’t bringing in traffic.

Most times it's because one of these 3 reasons…

?? ?One reason might be because you're writing for yourself versus your audience.

Things like what's in my toolbox or maybe your last project.

Those are great for when people are getting to know you, once they land on your website, but it's highly unlikely that they are looking for anything actively searching for the topics in those types of blog posts.

Now, don't get me wrong. You can still write about them.

However, it's better for the nurture side of like, after they come to your website, they won't bring in traffic initially.

?? Second, you might be ignoring some of the SEO basics.

Take a look at things like a site audit or a site health check as I like to call it.

Make sure that there's no errors on your website and that you're following all the best practices for SEO and helping Google to see your website.

?? And third, you might be letting those old posts just go out to nowhere land.

Set it and forget it is not a great strategy when it comes to your blog

If you’ve ever felt like blogging is a waste of time, I get it.

It might feel that way because it's not an overnight solution.

Here's something that will give you inspiration: a few simple tweaks can change everything.

?? And the first one is refreshing old content.

Think of your old blog posts like that $20 bill you found in an old winter coat.

You find it and you're like oh hey! yay!

It's like that with older blog posts.

Doing an intentional refresh can bring in new traffic and you'll be like oh hey! yay!

You absolutely do not need to create new content all the time.

A client of mine refreshed an old blog post and doubled her leads from that one piece. We refreshed the copy, put in some new images and voila, we saw it come back to life.

Now for full disclosure, I can't say every single refresh is going to yield double the leads. I've had some refreshes tank. And then regain their rankings back. And that's why we have to keep trying and keep working on our older content.

And while refreshing older content is powerful, it’s only one way to increase traffic to your website.

?? Let’s talk about intentional strategy for your new posts.

One reason your blog might not be working is that it’s answering questions no one is asking. To fix that, you need to understand your audience’s needs.

Use tools like Keywords Everywhere or Answer The Public to find out what your audience is actually searching for.

Then, write posts that provide answers.

For example, if you’re a branding coach, your audience might be searching for "How to choose the right brand colors."

For a Website Designer: If you’re a website designer, your audience might be searching for "What should I include on my homepage?"

For a Copywriter: If you’re a copywriter, your audience might be searching for “How do I write an About Me page that stands out?”

?? Now, let’s get on to the next point and make sure people can actually find and engage with your blog posts.

Even the best blog post won’t drive traffic if no one knows it exists.

Here are three ways to increase visibility:

1. Share posts regularly on social media. And not just once. Redistribute periodically.
2. Add blog links to your email signature or newsletters.
3. Use internal links on your site to guide visitors to other related posts.

These steps can significantly increase your reach without adding a ton of extra work.

And while visibility is crucial, let’s not forget about consistency.

This is where many solopreneurs struggle.

You don’t need to blog every week to see results.

Start small—one post a month is enough if it’s strategic and optimized.

The key is consistency. Over time, those posts will compound, bringing more and more traffic to your site.

So, what happens if you ignore these strategies?

Well, your blog stays stagnant, your audience doesn’t grow, and your website traffic plateaus.

But the good news is you can fix this starting now.

Did one of the things I mentioned feel like it might be why you're not getting website traffic?

Explore that and let me know how it goes.

Or if you're left feeling confused about where to start or want a second set of eyeballs on your blog, my SEO Power-Up Plan is here to help.

We’ll look at what’s working, what’s not, and create a direction for consistent, sustainable traffic.

Until next week… virtual High Five!

Barb

Compass Digital Strategies LLC

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