How Socialive is turning everyone into a video creator
A note from David Moricca :
Video is a powerful way to get your existing audiences to engage with your brand and a fantastic tool to drive awareness and reach new audiences. It’s why social media platforms are now built to share and repurpose video as much as any other media type.
If you haven’t invested in video, you might not have considered that authentic video — real people, real experiences, real expertise — resonates with people in a way that a marketing video simply can’t. What Naomi Titleman of future foHRward refers to as “non-glossy” video goes a long way to establishing trust and presenting your brand and content in a way people crave.
We’re all creators. And we're all SMEs in some area of expertise. This is why we’ve put so much energy into making it faster and easier than ever for you, your thought leaders, and your experts to make high-quality video content. I can rattle through the time and cost savings for you — 90% reduction of costs using tech and in-house resources compared to agencies, 4+ hours quicker turn time per video — but perhaps the biggest benefit of the Socialive platform is that it empowers all of your people with the freedom to create video.
That’s just my take on it. We know how valuable video is, we know how impactful authentic, and humanizing stories are. Socialive makes it easy to create and share both.
Until next time,
David
Why creators should focus on authentic video
As an award-winning HR executive and community leader with a laser focus on the employee and customer experience, Naomi Titleman is well aware of the power of video for employees and employers alike. Watch part 1 of a 2-part series on the power of video for HR and PeopleOps.
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