How Social Are You?
We live in a digital world that is dominated by technology. From smart phones, to tablets, everything seems to be digital and easily accessible with one touch. The majority of the population has access to the Internet and with Facebook, Instagram, LinkedIn and Twitter but to name a few, society is constantly updating statuses, photos and tweeting. It appears we are leaving a Digital footprint somewhere on the Web.
How we use Social Media differs according to what audience we want to reach and what we want to achieve. For example you would use Facebook and LinkedIn for very different reasons. Facebook can be used for a number of different things, whereas LinkedIn is used more for Professional Social Media.
To understand the power of Social Media, here are a few statistics from last year for you to digest from the 2 main sites I use;
Facebook:
- 890 Million Daily active users
- 745 Million Daily active mobile users
- 50 Million Facebook pages
- 25 Million Small Business pages
LinkedIn:
- 332 million members over 200 Countries
- Over 4 Million companies have LinkedIn Company Pages
- Professionals are signing up to LinkedIn at a rate of more than 2 new members per second
So, with these powerful stats in mind, I want to ask you this; how important do you think it is for businesses to have a Social presence? How do you use Social Media and how do you think you could benefit from using it differently? Does your company use Social Media? Does your company allow you to promote their business through Social Media or is there a dedicated team responsible for this? Do they have a Social Media Strategy?
Talent Acquisition Lead at Tata Consultancy Services
9 年Its an oxygen to the recruiters!
Chief Business Officer Weyyak.com at Zee Entertainment
10 年Digital Social media strategy is a must for any company, any industry.. This is how technology and user behavior is evolving.. Wherever people go, businesses follow.. Companies who are still debating this are from an older era.. People think that they have the right to get the information immediately, they don't expect to search for you.. And to be available and reachable , your social media presence is your way..
Senior Talent Acquisition Advisor | MBA, Nuclear Engineering
10 年Again a great article ??
Stimulation & Fracturing Expert | Lead Technical with Sales & Commercial | Accounts Manager | Project Manager | Helping clients achieve the production targets by Stimulation| Operations Manager | Production optimization
10 年If it is used wisely it is a very powerfull tool to attract the audience and play your role but again you can ruin it too... :) But nevermind Risk is worth taking if you want to do something and try to achieve success. Need to develop a proper strategy to work on it as well as a plan of implementation for all the employees.