How Social Media Platform Instagram Influences the World of Visual Storytelling

Since its founding in 2010, Instagram has been a powerful social media platform for exploring innovative ways of visual storytelling.

With so many strategic ways to share information, Instagram has become a top influencer in visual storytelling. Here’s how.

Social Media Marketing is More Visual Than Ever

Reels, Stories, and captivating graphics. With so many visual tools that leave everlasting impressions, Instagram has been able to mold and perfect the art of storytelling.

Here are just a few of the social media marketing tools on Instagram that make the platform a visual storyteller’s dream come true.

1. Instagram Reels: Elevating Short-Form Storytelling

Instagram Reels is one of the platform’s most recent features, being introduced in 2020, and has breathed new life into Instagram’s short-form storytelling.

While video features have existed on Instagram for a while, Reels is crafted to expand a business’ reach via the Explore Page. It also allows videos to be posted without impairing any profile aesthetic that a brand may have.

It also allows users to connect sounds, effects, and quick snippets, which heighten visual elements.

When done right, Reels can be a playground for experimentation with visual storytelling.

2. Instagram Stories: Real-Time and Relatable Storytelling

Launched in 2016 and inspired by Snapchat’s 24-hour sharing, Instagram Stories disrupted the platform’s conventional and polished content creation by encouraging real-time storytelling.

With content only lasting a full day, there’s a sense of quick and easy storytelling.

This makes the feature great for themes like behind-the-scenes, day-in-the-life, and other visual storytelling themes that are quick and relatable.

3. Instagram Graphics: Turning Information Visual

Beyond pictures and videos, Instagram’s graphics are another tool for turning information into visual elements.

Stickers, gifs, typography, and other designs help users digest complex information that can take away from the story being told.

As a result, this feature is a simple but effective tool that elevates visual storytelling and allows the message to take front and center. It also keeps audiences engaged.

Instagram’s influence on visual storytelling is undeniable with its effective features and tools that elevate expression, engagement, and impact.

Why Hire a Social Media Marketing Agency?

It’s important to establish a strong online presence is important for a lot of businesses to thrive, but not everyone has the knowledge or skill to make it work.

That’s where a social media marketing agency comes in handy. Here’s how social media strategies can help a business succeed online.

1. Expertise and Experience

Social media agencies employ professionals who have in-depth knowledge and experience with multiple platforms.

They also stay up-to-date with trends, algorithms, and strategies that help to ensure your business is always ahead of the competition.

2. Tailored Strategies

Every business is diverse and unique, so a one-size-fits-all strategy rarely works on social media.

Agencies know this and are able to create custom strategies that work best with a business’s brand and product. This tailored approach enhances engagement and impact, encouraging genuine interactions.

3. Analyzing Data

When it comes to success on social media, analytics are a crucial way of determining whether a strategy worked or not.

Agencies have the tools and knowledge to properly analyze advanced data, which helps them determine what needs improvement. This process can guarantee that a business’ efforts are in the right place and are aligned with the overall goals.

Hiring a social media marketing agency can be the key to success for a lot of businesses. Their expertise, knowledge, and skill are invaluable and can truly elevate a business’ presence to new heights.

Elevate Your Social Media with Web Content Development

Not sure how to make social media work for you and your business? Web Content Development offers social media management services to help elevate your reach and visibility in a creative and engaging way. Contact us today to learn more.